STAVOVI POTROŠAČA U POTROŠNJI MEDA

This research investigates the influence of different factors on purchasing and consuming honey in Vojvodina. The method used in the research is a survey, which involves collecting data on the attitudes, opinions and motives of the respondents. The research included 315 respondents. The results indicate that the primary reason for consuming honey is its beneficial effect on health. The most important factors which influence purchasing and consuming honey include quality, taste and type of honey. The goal of the producers is to respond to the demands and wishes of the consumers and provide honey that is healthy, natural and produced in a way that meets environmental requirements, and that has good taste and a satisfactory quality-price ratio.