改变思想

Break On Through Pub Date : 1900-01-01 DOI:10.7551/mitpress/12017.003.0001

H. Gardner

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摘要

思想是极其难以改变的。问问任何一个试图说服消费者改变品牌的广告商，任何一个试图改变公司文化的首席执行官，或者任何一个试图弥合与朋友之间裂痕的个人。生活的许多方面都以改变思想为导向——然而这种现象是最不为人所知的人类经历之一。改变想法是困难的，加德纳承认这有自己的节奏——慢的和快的一样有效

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Changing Minds

Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company’s culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds — yet this phenomenon is among the least understood of familiar human experiences. Changing minds is difficult and Gardner acknowledges it takes its own pace — the slow is just as effective as the fast

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Break On Through

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