Adoption of Libra as a Digital Currency in Thailand

Libra, Facebook's cryptocurrency, is expected to have an impact on the global monetary system; therefore, it is interesting to investigate Libra's adoption in Thailand. The objectives of this research are to examine the key factors in the acceptance of Libra and to gain an understanding of Libra. Logistic regression analysis was used for data analysis. The results indicate that Libra coins have not been accepted among Thais yet. Factors in influencing the acceptance of Libra are age, career, saving, social media, and knowledge scores. To encourage the adoption of Libra, the chapter suggests that gaining knowledge about cryptocurrency nationwide should be prioritised. Moreover, financial institutions should encourage the usage of cryptocurrency among low-saving clients and small enterprises as these groups tend to accept Libra rather than those with a large amount of savings. If cryptocurrencies are accepted nationwide, it might attract investors and boost Thai economic growth.