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Reconstructing Silk Road Tourism Through Digitalisation 数字化重构丝绸之路旅游
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch022
Tülay Polat Üzümcü, Ömür Alyakut
In today's world, digitalisation, as a process that results from the adoption of digital technologies and application systems built on those technologies, holds an important place in business functions and processes. Digitalisation is considered to be the engine of transformation and has significantly affected the tourism industry. China, one of the leading countries of digitalisation, launched the ‘New Silk Road Project' to revive the Silk Road, which is of great historical importance from an economic, cultural, and political point of view. Since the New Silk Road Project planned for the improvement of land and railway routes connecting China to Europe through Central Asia is of critical importance for countries along the road, it will also contribute to the revival of Silk Road tourism. This type of tourism is instrumental in protecting and preserving cultural heritage values located across the Silk Road and thus can be given a new perspective with opportunities brought by digitalisation. This study sought to discuss the reconstruction of Silk Road Tourism through digitalization.
在当今世界,数字化作为采用数字技术和基于这些技术的应用系统的过程,在业务功能和流程中占有重要地位。数字化被认为是转型的引擎,并对旅游业产生了重大影响。中国作为数字化的领先国家之一,启动了“新丝绸之路计划”,以复兴丝绸之路,这从经济,文化和政治的角度来看都具有重要的历史意义。新丝绸之路项目旨在改善通过中亚连接中国和欧洲的陆路和铁路线路,对沿线国家至关重要,也将促进丝绸之路旅游业的复兴。这种类型的旅游有助于保护和保存丝绸之路沿线的文化遗产价值,因此可以在数字化带来的机遇下获得新的视角。本研究旨在探讨丝绸之路旅游的数字化重建。
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引用次数: 0
Are E-Commerce (Shopping) Companies Targeting the Right Segment in India 印度的电子商务(购物)公司是否瞄准了正确的细分市场
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch006
Rohit Sood
The traditional trade and business are increasingly getting tough competition from e-commerce. E-commerce has reached most of the consumers in the urban sector and the youth, but the challenge lies in front of the companies so that it reaches the rural sector and the aged people. The rural population of India has to go to nearby cities to purchase luxury products. E-commerce can widen its area of operations and come to their help. Also, thanks to Jio, the people aged more than 45 and the retired are increasingly getting digital in the urban areas. Many of them still purchase the old-fashioned way, but they may adapt to e-commerce as they are adopting the digital world. Here, e-commerce can get new market segment without changing much in their logistics. A thing that is critical within the digital marketplace is the profound understanding of people, their behavior, and their community.
传统的贸易和商业越来越受到电子商务的激烈竞争。电子商务已经覆盖了城市和年轻人的大部分消费者,但挑战摆在公司面前,这样它就能覆盖农村和老年人。印度的农村人口不得不去附近的城市购买奢侈品。电子商务可以扩大其业务范围,并为他们提供帮助。此外,由于Jio, 45岁以上的人和退休人员在城市地区越来越多地获得数字化。他们中的许多人仍然以老式的方式购物,但他们可能会适应电子商务,因为他们正在接受数字世界。在这里,电子商务可以在不改变物流的情况下获得新的细分市场。数字市场中至关重要的一件事是对人们、他们的行为和他们的社区的深刻理解。
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引用次数: 0
Education as a Social Policy Tool and Educational Policies of Azerbaijan for Youth 教育作为社会政策工具和阿塞拜疆青年教育政策
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch015
A. Rzayev, C. Kara
Young people should present a future, create a human resource for the progress of societies, and protect young people against social risks. At this point, the protection of youth through public policies is one of the main areas of Azerbaijani public policies. The problems faced by young people in access to education and the problems experienced by educated young people in gaining a place in the labor market are some of the main youth problems. In this respect, it is of academic importance to examine the social policies offered by the Government of Azerbaijan for young people. The main framework of the study is the educational status of young people, the general framework of policies for young people, and social policies presented in the face of educational problems.
年轻人应该展现未来,为社会进步创造人力资源,保护年轻人免受社会风险的侵害。在这一点上,通过公共政策保护青年是阿塞拜疆公共政策的主要领域之一。年轻人在接受教育方面面临的问题以及受过教育的年轻人在劳动力市场上获得一席之地所遇到的问题是一些主要的青年问题。在这方面,审查阿塞拜疆政府为青年提出的社会政策具有学术重要性。研究的主要框架是青年的受教育状况,青年政策的总体框架,以及面对教育问题所提出的社会政策。
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引用次数: 0
Female Managers in the Healthcare Organizations 保健机构中的女性管理人员
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch019
Sema Üstgörül
In a globalized and complicated international economy, executives believe that management culture will be given new direction by management teams comprised of both men and women, and that these mixed teams will contribute to the diversity of ideas and perspectives in management. Despite the fact that there are as many female graduates as male graduates today, women continue to be significantly underrepresented in executive roles in the business world, particularly in top management (executive board, supervisory board). The most important factor preventing women from being managers is work-family balance. While women indeed tend to climb the ladder step by step, men make several jumps in their careers, and they meet with success. It makes no difference whether a candidate for a position as a board member, director, or divisional manager is male or female. The goal of this study is to try to demonstrate that female managers may be more effective in management because of their personalities and areas of competence in the healthcare sector.
在全球化和复杂的国际经济中,高管们认为,由男性和女性组成的管理团队将给管理文化带来新的方向,这些混合的团队将有助于管理思想和观点的多样性。尽管如今女毕业生和男毕业生一样多,但女性在商界高管职位上的比例仍然明显偏低,尤其是在高层管理(执行董事会、监事会)中。阻碍女性成为管理者的最重要因素是工作与家庭的平衡。女性确实倾向于一步一步地往上爬,而男性则在职业生涯中多次跳跃,最终获得成功。董事会成员、董事或部门经理职位的候选人是男是女都没有区别。本研究的目的是试图证明,由于女性管理人员在医疗保健部门的个性和能力领域,她们可能在管理中更有效。
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引用次数: 0
Stock Market Responses to Monetary and Fiscal Policies 股市对货币和财政政策的反应
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch014
Elif Erer, Deniz Erer
This study analyzes the short-run and long-run effects of interaction between fiscal and monetary policies on stock market performance in four emerging Asian economies, which are China, India, Indonesia, and Malaysia, by using ARDL model. The study covers the period of 2003:Q1-2020:Q1. The findings from this study show monetary and fiscal policies play an important role in determining stock market returns. Also, the results theoretically support Richardian neutrality hypothesis for China and Indonesia, Keynesian positive effect hypothesis for India, and classical crowding out effect hypothesis for Malaysia, and interest channel of monetary transmission mechanism only for China.
本文运用ARDL模型分析了中国、印度、印度尼西亚和马来西亚四个亚洲新兴经济体财政和货币政策相互作用对股市表现的短期和长期影响。研究时间为2003年第一季度至2020年第一季度。本文的研究结果表明,货币政策和财政政策在决定股票市场收益方面发挥了重要作用。同时,研究结果在理论上支持理查对中国和印度尼西亚的中性假设、对印度的凯恩斯正效应假设和对马来西亚的经典挤出效应假设,以及仅对中国的货币传导机制的利率通道。
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引用次数: 0
Reflections of the Funds Distributed Under the Instrument for Pre-Accession Assistance for Rural Development (IPARD) Program on Çanakkale 关于加入前农村发展援助工具(IPARD)方案下分配资金的思考Çanakkale
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch013
İbrahim Tanju Akyol
The European Union (EU) provides financial assistance to the countries that are the current candidates and the potential candidates for the development of rural areas. These countries are supported by rural development (RD), one of the five components of the instrument for pre-accession assistance (IPA). Turkey is also a candidate country to benefit from the financial assistance provided by the EU. This research aims to reveal the situation of the projects carried out with IPARD in Çanakkale province within the country. As a matter of fact, Çanakkale takes place at the lower ranks in terms of the number of projects and the number of grants. Despite its potential, the reasons for not achieving the desired results in this province are the lack of qualified consultants, insufficient access to beneficiaries, and problems in licensing of lands. This research, thus, has also put forward various solution suggestions in order to minimize these problems.
欧洲联盟(欧盟)向发展农村地区的当前候选国家和潜在候选国家提供财政援助。这些国家得到农村发展的支持,这是加入前援助文书的五个组成部分之一。土耳其也是欧盟财政援助的候选国之一。本研究旨在揭示国内Çanakkale省ipar项目的实施情况。事实上,就项目数量和赠款数量而言,Çanakkale处于较低的级别。尽管有潜力,但在本省未能取得预期结果的原因是缺乏合格的顾问,无法接触到受益人,以及在发放土地许可证方面存在问题。因此,本研究也提出了各种解决建议,以尽量减少这些问题。
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引用次数: 0
How Do Financial Constraints and Financial Crises Matter in Cash Management? 财务约束和财务危机对现金管理有何影响?
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch012
Hasan Tekin
This chapter investigates how financial constraints and financial crises affect the cash policy of firms. Using a sample of 157,505 firm-years from 26 developing Asian economies from 1991 to 2016, firm fixed effects are employed to mitigate unobserved heterogeneity. Empirical findings show that financially constrained firms have higher cash than financially unconstrained firms, which is in line with the precautionary motive and transaction motive of cash. The picture changes with the rise of financial crises. While financially constrained firms have lower cash before the 1997-1998 Asian financial crisis, they increase their cash level more after the 2008-2009 global financial crisis. Overall, managers need to consider the exogenous shocks to enhance their liquidity management. Also, investors should consider the financial crises, firm size, firm constraint, and dividend payment status when determining when and where to invest.
本章探讨了金融约束和金融危机对企业现金政策的影响。利用1991年至2016年来自26个亚洲发展中经济体的157,505个企业年样本,采用企业固定效应来缓解未观察到的异质性。实证结果表明,财务约束企业的现金水平高于财务约束企业,这与现金的预防动机和交易动机是一致的。随着金融危机的加剧,情况发生了变化。在1997-1998年亚洲金融危机之前,财务受限企业的现金水平较低,而在2008-2009年全球金融危机之后,它们的现金水平有所提高。总体而言,管理者需要考虑外生冲击,以加强其流动性管理。此外,在决定何时何地投资时,投资者应考虑金融危机、公司规模、公司约束和股息支付状况。
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引用次数: 1
Public-Private Partnership for Healthcare in China 中国医疗保健的公私伙伴关系
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch018
Yu Poshan, Yifei Xu
In order to ensure the sustainable development of public private partnership (PPP) model and make the PPP health project ultimately meet the public expectation, the budgetary control and performance evaluation for PPP project is an important research topic. Budgetary control and performance evaluation is not only an important basis for project performance improvement, but also an important means for public departments to monitor and manage PPP health projects. This chapter aims to examine the effectiveness of PPP projects on the healthcare service provision in China. By analyzing the regional government finance and performances, this chapter attempts to elaborate the current dynamic of Chinese healthcare resources allocation by using PPP, and how this dynamic could be associated with the changing landscape of local economic conditions, in particular whether the application of PPP would help those regions with poor economic performance to close a gap in healthcare delivery.
为了保证政府与社会资本合作(PPP)模式的可持续发展,使PPP卫生项目最终达到公众的期望,PPP项目的预算控制与绩效评价是一个重要的研究课题。预算控制与绩效评价是提高项目绩效的重要依据,也是公共部门对PPP卫生项目进行监督管理的重要手段。本章旨在检验PPP项目对中国医疗服务提供的有效性。通过对地方政府财政和绩效的分析,本章试图阐述当前中国利用PPP进行医疗资源配置的动态,以及这种动态如何与地方经济状况的变化相关联,特别是PPP的应用是否有助于经济表现不佳的地区缩小医疗服务的差距。
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引用次数: 0
Neoliberal Approach in Higher Education 高等教育中的新自由主义方法
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch011
Mamoona Riasat, B. Akkaya
Differentiation strategies face higher uncertainty and dynamism because of design and functionality of their service in higher education. This is closely related with contextual knowledge and neoliberal approach. Researchers provide the contextual knowledge of neoliberal approach in Pakistan and state of social justice regarding higher education in the country. Neoliberal approach in education has been identified as a new trend in developing countries. Business approach in education has started treating education as a commodity and students as a costumer. Knowledge-based economy is one of the strongest factors influencing the neoliberal approach in higher education. There are certain circumstances for adaptation of this approach in higher education; however, the intellectual community needs to be aware of the pros of this approach. Humanitarian approach need to be taken care of by the government bodies in higher education. Ethical and leadership programs based on agile management may be helpful for faculty members to reduce social injustice through their teaching approach.
差异化战略由于其服务于高等教育的设计和功能而面临着更高的不确定性和动态性。这与语境知识和新自由主义方法密切相关。研究人员提供了巴基斯坦新自由主义方法的背景知识和该国高等教育的社会正义状况。新自由主义教育已被确定为发展中国家的一种新趋势。教育的商业模式已经开始把教育当作商品,把学生当作消费者。知识经济是影响高等教育新自由主义取向的最重要因素之一。在高等教育中采用这种方法有一定的条件;然而,知识界需要意识到这种方法的优点。高等教育中的政府机构需要关注人道主义方法。基于敏捷管理的道德和领导力课程可能有助于教师通过他们的教学方法减少社会不公正。
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引用次数: 0
Changes in the Marketing Orientation Within the Business Model of an International Retailer 国际零售商商业模式中营销导向的变化
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8486-6.ch009
Husam Rjoub, Chiemelie Benneth Iloka, V. Venugopal
Reported in this paper is an interview- and press release-based study that considers the market-driven and market-driving activities within the disaggregated components of a business model. This is based on an empirical study of IKEA in Malaysia over the past 20 years. Market orientation is perceived to be a position on a continuum, not a binary one. The components of the business model employed in this study were developed from Osterwalder and Pigneur. Findings show that over time the balance between driven and driving orientations of the company changed in a number of ways with respect to its business models. This chapter contributes by showing the disaggregated nature of market orientation of driving and driven activities and linking them to a given component of business model as well as reviewing what happened to the driven-driving balance over the course of time. This approach can widely be applied with respect to attempts geared towards understanding the dynamic nature of international retailing.
本文报告了一项基于采访和新闻稿的研究,该研究考虑了商业模式中分解组件内的市场驱动和市场驱动活动。这是基于对马来西亚宜家过去20年的实证研究。市场导向被认为是一个连续体上的位置,而不是二元的。本研究中所采用的商业模式的组成部分是由Osterwalder和Pigneur发展而来的。调查结果表明,随着时间的推移,公司的驱动和驱动方向之间的平衡在其商业模式方面发生了许多变化。本章通过展示驱动和被驱动活动的市场导向的分解性质,并将它们与商业模式的给定组成部分联系起来,以及回顾随着时间的推移驱动-驱动平衡发生了什么。这种方法可以广泛应用于试图理解国际零售业的动态本质。
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引用次数: 2
期刊
Handbook of Research on Current Trends in Asian Economics, Business, and Administration
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