社会媒体促进亲环境的行为意向吗?同理心的调节与环境利益的中介作用

Suji Park, Hae Rin Kang
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引用次数: 0

摘要

当前研究的目的是研究Facebook的使用如何通过个人对前环境行为的兴趣来影响亲环境行为意图,以及这种联系是否受到移情的调节。229人通过亚马逊土耳其机器人参与了一项在线调查。研究结果表明,共情对Facebook使用与亲环境行为意图之间的关系的调节作用是显著的。除了这种调节效应,Facebook使用通过环境利益对亲环境行为意愿的间接影响也显著。这些发现有助于讨论考虑人格特征和情境变量对促进亲环境行为意图的影响的重要性。
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Do Social Media Promote Pro-Environmental Behavioral Intentions? Moderation of Empathy and Mediation of Environmental Interests
The aim of the current study is to examine how Facebook use influences pro-environmental behavioral intentions via individuals’ interests in pre-environmental behaviors and if the link is moderated by empathy. 229 individuals participated in an online survey via Amazon Mechanical Turk. The finding showed that the moderating effect of empathy on the relationship between Facebook use and pro-environmental behavioral intentions was found to be positively significant. Along with this moderation effect, an indirect effect of Facebook use on pro-environmental behavioral intentions via environmental interests was also positively significant. These findings contribute to the discussion on the importance of considering the effects of both a personological trait and a situational variable on promoting pro-environmental behavioral intentions.
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