Innovation In the Development of Taman Baca Masyarakat (Community Reading Center) In Increasing Reading Literacy

This research is motivated by the problem of data from: a). According to UNESCO, there are at least 750 million adults and 264 million out of school children who lack basic literacy skills. According to statistics from UNESCO, out of a total of 61 countries, Indonesia is ranked 60th with a low literacy level; b). According to the Central Statistics Agency of Indonesia in 2003 which can be used as an illustration of the interest in reading of Indonesia, the data illustrates that only 55.11% of the Indonesian population aged over 15 years who reads newspapers on Sundays. When it viewed from gender differences, it appears that women have a higher illiteracy rate than men; it is 1,157,703 men, and 2,258,990 women. The research methodology is descriptive method, qualitative approach, and Purposive Sampling. The results of this study indicate that using analysis SWOT as follows: 1. Strength: getting support from husband, family; 2. Weaknesses: lack of well-maintained collection of books; 3. Opportunities: utilizing increasingly sophisticated technology, can create a generation of people to write and make books starting from a hobby of reading books; 4. Threats: there are no definite rules for visiting to read books, lack of volunteers or inexperienced officers.