{"title":"陕西城市旅游形象的多模态文化格局解读","authors":"Ling Zhao, Qiang Fu","doi":"10.2991/ICHSSD-19.2019.20","DOIUrl":null,"url":null,"abstract":"The tourism images of Shaanxi contain rich multimodal patterns embodying Shaanxi’s history, humanities and art and other local cultures. This paper aims to systematically analyze the multimodal coordination mechanism of Shaanxi urban tourism images and explore the ways and characteristics of promoting Shaanxi tourism culture based on the intersemiotic complementarity theory of Royce and visual grammar of Kress and van Leeuwen.","PeriodicalId":135635,"journal":{"name":"Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Interpretation of the Multimodal Cultural Pattern of Urban Tourism Images of Shaanxi\",\"authors\":\"Ling Zhao, Qiang Fu\",\"doi\":\"10.2991/ICHSSD-19.2019.20\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The tourism images of Shaanxi contain rich multimodal patterns embodying Shaanxi’s history, humanities and art and other local cultures. This paper aims to systematically analyze the multimodal coordination mechanism of Shaanxi urban tourism images and explore the ways and characteristics of promoting Shaanxi tourism culture based on the intersemiotic complementarity theory of Royce and visual grammar of Kress and van Leeuwen.\",\"PeriodicalId\":135635,\"journal\":{\"name\":\"Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)\",\"volume\":\"49 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-07-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/ICHSSD-19.2019.20\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2019 4th International Conference on Humanities Science and Society Development (ICHSSD 2019)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/ICHSSD-19.2019.20","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Interpretation of the Multimodal Cultural Pattern of Urban Tourism Images of Shaanxi
The tourism images of Shaanxi contain rich multimodal patterns embodying Shaanxi’s history, humanities and art and other local cultures. This paper aims to systematically analyze the multimodal coordination mechanism of Shaanxi urban tourism images and explore the ways and characteristics of promoting Shaanxi tourism culture based on the intersemiotic complementarity theory of Royce and visual grammar of Kress and van Leeuwen.
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