清化农业银行至2020年业务发展战略

Nguyen Xuan Duong, Le Quang Hieu
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引用次数: 0

摘要

“战略是贯穿组织活动的红线”——安·索格,1965;战略在每一个组织、每一个企业的运作中都起着极其重要的作用:战略有助于企业组织更加主动地预测环境的变化,从而控制自己的活动。在当前的经济市场中,一个好的战略有助于提高企业的竞争力,确保企业的强大主导地位。[1]在整合和竞争的趋势下,与其他在越南经营的公司一样,清化农业银行拥有许多增长机会,同时面临着更加复杂和风险的新商业环境。竞争压力增大的同时,国内银行的经营范围不断扩大,无论是在数量上还是在质量上都不断增长,许多国外信贷机构愿意参与越南市场将造成新的竞争压力日益尖锐。在这种情况下,每个银行的问题是规划一个合适的业务战略,站稳脚跟,在市场上继续增长。基于以上原因,我决定选择论文《清化农业银行到2020年的业务发展战略》进行研究。
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Strategy for Business Development of Agribank Thanh Hoa to 2020
“Strategy is the red thread through the activities of an organization - An Ssofg, 1965’; strategy is extremely important role in the operation of every organization, every enterprise: strategy contributed to help a business organization become more active in anticipating the changes of environment from which they can control their activities. In the current economic market, a good strategy helps increasing the competitiveness of businesses, ensuring a strong dominance of enterprise. [1] In the trend of integration and competition, the same with other companies are operating in Vietnam, Thanh Hoa Agribank has many opportunities for growth while facing new business environment more complex and risky. Competitive pressures increased when domestic banks are constantly expanding the scope of operation, growing both in quantity and quality, many foreign credit organizations are willing to participate in the Vietnam market will create a new competitive pressures increasingly strident. In this context, the question for each bank is planning a suitable business strategy to stand firmly in the market and continue to grow. For these above reasons, I decised to choose the paper "Strategy for business development of Agribank Thanh Hoa to 2020" for reseach.
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