印度尼西亚电子钱包的采用:将正念融入技术接受模型

Sekar Ayu Purbondaru, F. Saputra, Muhartini Salim, Sularsih Anggarawati
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引用次数: 1

摘要

本研究调查了电子钱包使用意向的主要决定因素,并提出了一个包含正念作为重要因素的电子钱包采用模型。本研究的受访者是居住在明古鲁市的年龄在17岁到40岁之间的电子钱包用户。为了从被调查者中收集数据样本,我们采用了方便抽样技术。本研究的在线调查问卷通过WhatsApp和Instagram等社交媒体平台分发。采用带马氏距离的SEM-AMOS清单删除法,得到257份可用问卷进行分析。对于数据分析,本研究使用验证性因子分析(CFA),正态性评估和回归权重。结果显示:(1)正念对感知有用性有正向显著影响,(2)正念对感知易用性有正向显著影响,(3)感知有用性对使用意图有正向显著影响,(4)感知易用性对使用意图无显著影响,(5)使用意图对实际使用有正向显著影响。本研究通过将正念变量纳入结构模型来扩展TAM的概念,从而增加了知识体系。建议提供商扩大他们的商业合作伙伴,以便为客户提供更多的好处,并为使用他们的应用程序的人改进更多的功能和好处。此外,本研究发现了一些局限性,其中包括a)数据收集的地理区域有限,为未来的研究提供了扩大更多的机会,如果可以比较不同文化之间的受访者特征将会更好;B)正念的四个维度在应用于其他情境时必须再次验证;c)未来的研究可以着眼于购后现象,以更好地了解电子钱包的使用情况。
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Adoption of E-Wallets in Indonesia: Integrating Mindfulness into the Technology Acceptance Model
This study investigates the main determinants of e-wallet use intention and proposes an e-wallet adoption model that includes mindfulness as a significant factor. The respondents in this study are e-wallet users between the ages of 17 and 40 who live in Bengkulu City. To collect data samples from respondents, the convenience sampling technique was used. This study's online survey questionnaires were distributed via social media platforms such as WhatsApp and Instagram. After using the listwise deletion method on SEM-AMOS with Mahalanobis Distance, 257 usable questionnaires were available for analysis. For data analysis, Confirmatory Factor Analysis (CFA), assessment of normality, and regression weights were used in this study. According to the findings, (1) mindfulness has a positive and significant effect on perceived usefulness, (2) mindfulness has a positive and significant effect on perceived ease of use, (3) perceived usefulness has a positive and significant effect on the intention to use, (4) perceived ease of use has no significant effect on the intention to use, and (5) intention to use has a positive and significant effect on actual use. This study adds to the body of knowledge by extending the concept of TAM through the incorporation of mindfulness variables into a structural model. It is suggested that providers expand their merchant partners in order to provide more benefits to customers, and that they improve more features and benefits for people who use their apps. Furthermore, this study discovered some limitations, which include a) limited geographical areas for data collection, giving opportunity for future research to expand more and will be much better if can compare respondent characteristics between cultures; b) four dimensions of mindfulness must be validated again when applied to other contexts; and c) future research can look at post-purchase phenomenon to catch e-wallet adoption even better.
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