分析交通、安全和服务因素对东加里曼丹摄政省德拉万岛游客满意度的影响

Zainuddin M, Helminuddin, Eko Sugiharto
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引用次数: 0

摘要

德拉旺岛是印度尼西亚的旅游景点之一,位于贝劳摄政。德拉旺岛作为一个旅游目的地必须不断提高自己,努力吸引游客来旅游,注意游客满意度的水平,这是一个旅游对象成功的基准之一。影响游客满意度的因素很多,其中交通、安全、服务作为研究的自变量,满意度作为因变量。本研究旨在分析交通、安全、服务等因素对贝劳县德拉万岛游客满意度的影响。本研究采用调查法进行定性描述性研究。抽样方法采用随机抽样法,选取30名受访者,即到访德拉湾岛旅游景点的国内游客。数据收集技术采用访谈法和观察法,数据分析采用多元线性回归分析方法。结果表明:交通因素和服务因素对德拉湾岛旅游对象满意度的影响值均为σ值
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ANALISIS PENGARUH FAKTOR TRANSPORTASI, KEAMANAN, DAN PELAYANAN TERHADAP TINGKAT KEPUASAN WISATAWAN PULAU DERAWAN KABUPATEN BERAU KALIMANTAN TIMUR
Derawan Island is one of Indonesia's tourist attractions located in Berau Regency. Derawan Island as a tourist destination must continue to improve itself in an effort to attract tourists to come for a tour by paying attention to the level of tourist satisfaction which is one of the benchmarks for the success of a tourist object. Many factors can affect the level of tourist satisfaction, among which the authors take as the independent variables of the study are: Transportation, Security, and Services, and as the dependent variable is The Level of Satisfaction. This study aims to analyze the influence of transportation, security, and service factors on the satisfaction level of tourists from Derawan Island, Berau Regency. This research is a qualitative descriptive study conducted by survey. The sampling method used was the Accidental Sampling method with 30 respondents, namely domestic tourists visiting Derawan Island attractions. Data collection techniques used interviews, and observations, data were analyzed using multiple linear regression analysis methods. The results showed that there was an influence of transportation and service factors on the satisfaction level of Derawan Island tourism objects with a sigma value
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