NEW BALANCE: TRENDS AND DYNAMICS OF THE DEVELOPMENT OF THE MEAT HUB IN THE CONTEXT OF THE PANDEMICTIVENESS

In the meat balance of Kazakhstan, the defining place belongs to beef, which cannot be replaced by other types of meat, since each of them has specific taste qualities, amino acid composition and nutritional value. However, a sharp decline in the production of beef products of cattle breeding during the years of market transformations led to a significant reduction in the consumption of beef and veal by the population against the background of a decrease in the supply of domestic meat and a significant increase in its import supplies in frozen form, mainly from far-abroad countries. As a result of increased competition between producers of certain types of meat, beef producers were not in the best economic position. The urgency of solving the problem of the development of the domestic meat market in-creases due to the loss of Kazakhstan's food security for this type of food. The purpose of the study was to develop theoretical, methodological and methodological provisions of recommendations for the development of the market of meat products of cattle breeding in Kazakhstan. The object of the study was agricultural producers and meat processing enterprises. The scientific novelty is as follows: the theoretical foundations of the functioning of the market of meat and meat products as a complex and dynamically developing multifunctional pro-duction and economic system are revealed.