A Comparative Study on the Emerging Trends of Television Commercials of Websites

Advertising is one of the tools of promotion, the fourth P of marketing. A media planner has a number of options to choose from media vehicles like print, electronic or new media. Television commercials play an important role as far as advertising is concerned. The study focuses on the TVCs of websites versus TVCs of other products/services. The researchers have done content analysis of the TVCs of three television channels, Colors, AajTak and Discovery at prime time for a period of two months. The study is significant to understand the proportion of website TVCs versus other TVCs on three different genres of television channels. After the study the researchers concluded that in future there will be a tremendous change in the trend of advertising. That will also lead to change in the scenario of online shopping too. As the TVCs of websites are attracting the consumers to visit and seek the services.