WHAT MAKES PEOPLE BIND TOGETHER?’: SOCIAL COHESION FACTORS IN THE PEOPLE OF PEKANBARU TOWARDS MADANI CIVILIZATION

Contradict to Islamic and Malay teachings, the people of Pekanbaru face a susceptibility to become a careless society. A consumerism style is adapted massively by people of Pekanbaru, making it harder for the marginal group to live by means. Not to mention the COVID-19 pandemic that caused the economy disruption that majorly affect the marginal group. This social phenomenon that is currently rising is the segregation in society, starting from the scope of work, social, and even education. By this phenomenon, the “Pekanbaru Kota Madani” slogan is not reflected in people of Pekanbaru. Social cohesion is one of the approaches in social psychology that can lead Pekanbaru people to become Madani individuals. This research aims to investigate and explore the factors that can restore the social cohesion of the people of Riau–Pekanbaru in particular–so that society is no longer divided or segregated in the social. A phenomenological study conducted in this research to investigate the forms of social cohesion in Pekanbaru society. It was found to be divided into three aspects: religiosity, activity, and familiarity. With the strengthening of these three aspects, it is considerably good that the issue of social conflict in society in the scope of work, social and education can transform into social cohesion.