伊斯兰商业伦理与西帕纳斯传统市场商人业绩的关系

Deni Lubis, S. Maryam, Qoriatul Hasanah
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引用次数: 1

摘要

Cipanas市场是Cianjur第一个获得ni认证的市场,它的口号是Gerbang Marhamah (Gerakan Pembangunan Masyarakat Berakhlakul Karimah),大多数商人都是穆斯林。本研究旨在分析伊斯兰商业伦理在Cipanas市场贸易商商业成功中的应用,样本为90名食品和食品贸易商。数据分析采用偏最小二乘结构方程模型(SEM-PLS)和描述性分析。数据分析结果表明,管理伦理、营销伦理和环境伦理对企业成功有积极影响,企业祝福对财务改善、客户增长和员工忠诚度有积极影响。总体而言,伊斯兰商业伦理的应用对西帕纳斯市场交易者的商业成功有积极的影响。预计当地政府将对西帕纳斯市场的交易行为进行监督,比如比额的准确性和价格博弈,以使卖家在交易中保持道德。
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The Relation Between Islamic Business Ethics and The Performance of Traders in The Traditional Market of Cipanas
Cipanas market is the first SNI-certified market in Cianjur, which has the slogan Gerbang Marhamah (Gerakan Pembangunan Masyarakat Berakhlakul Karimah) and the majority of the traders are Muslim. This study aims to analyze the application of Islamic business ethics to the business success of traders in Cipanas Market with a sample of 90 food and food traders. Data were analyzed using Partial Least Square-Structural Equation Modeling (SEM-PLS) and descriptive analysis. The results of data analysis show that management ethics, marketing ethics, and environmental ethics have a positive effect on business success and business blessings have a positive effect on financial improvement, customer growth, and employee loyalty. Overall, the application of Islamic business ethics has a positive effect on the business success of Cipanas market traders. Local government are expected to monitor trading practices in the Cipanas market, such as the accuracy of scales and price games so that sellers maintain ethics in their business.
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