旅游相关信息在社交网络中的传播动态

Danni Luo, Bojian Xiong, Y. Cao
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摘要

旅游相关信息可以改变旅游目的地的形象。在新媒体时代,来自个人对目的地感知的信息可以在社交网络中传播。在此,基于三个基本假设,我们建立了一个模型来研究旅游相关信息的传播动态。在该模型中,分别表示共享或忘记消息的概率的两个个体行为变量和表示消息重要性的变量被整合。在模拟的小世界网络中,我们观察到两种截然不同的传播动态模式。这些模式是由个人分享信息的意愿和信息的重要性决定的。如果大多数人选择不发送他们收到的信息,那么知情的人口最终将变得微不足道;然而,虽然他们倾向于传播,但知情的人口将随着时间的推移保持不变。这些模式不受网络连接密度和消息源的影响。消息源只决定扩散的速度和规模。总之,我们的模型揭示了旅游相关信息的传播模式。
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Spread Dynamics of Tourism-Related Messages within Social Networks
Tourism-related messages can alter the images of tourism destinations. In the new media time, messages from individual perception of the destination can spread among the social networks. Here, based on three basic assumptions, we developed a model to investigate the spread dynamics of tourism-related messages. In the model, two variables of individual behaviour, representing the probabilities of sharing or forgetting the messages, respectively, and a variable to represent the message’s importance were integrated. Within the simulated small-world networks, we observed two distinct patterns in the spread dynamics. The patterns were determined by individuals’ willingness to share messages and the message’s importance. If a majority of people choose not to send a message that they have received, the informed population will eventually become negligible; whereas, while they are inclined to spread, the informed population will remain constant over time. These patterns were influenced by neither the density of network connections nor the message sources. The message sources only determine the speed and the scale of diffusion. In summary, our model revealed the patterns of the spread of tourism-related messages.
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