Utilization of Soft Governance in Promotion of Benign Subject Relationship Construction in Rural Three-Industry Integration

The advance of three-industry integration in Chinese rural areas requires the government, enterprises and farmers to join hand in extending the industrial chain. The soft governance executed by the local government will promote the practice. China has a tradition of soft governance of different characteristics based on different regions. Under the impact of marketization, we need to carry out new soft governance and debug benign subject relationship regionally to facilitate the integration of the three industries. This paper examines in detail the experiences of Xinxing County in Guangdong Province in applying Zen culture, one of the soft governances means, to carry out governance on the government, enterprises and other principal subjects, in order to improve the necessity awareness and provide directional exploration for promoting the integration of the three industries from this perspective. Keywords—three-industry integration in rural areas; soft governance; Zen culture; principal subject