发展和适应现有的汽车商业模式:一个案例研究

A. Faganel, Tomaž Jeran
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引用次数: 0

摘要

研究目的。本文探讨了如何成功地适应现有的商业模式,在公司开发和引入一个新的程序,并获得新的客户。设计/方法论/方法。它采用了案例研究的方法,包括对客户需求的在线调查,对员工的访谈,以及波特的竞争地位分析的五种力量。发现。根据研究结果,提出了一种创新的商业模式,以提高公司的业务,并确保业务的可持续发展。提出的低成本修车服务为公司带来了额外的客户,因为最重要的是确保高水平的服务质量,从而获得修车服务用户的高满意度,提升了整个公司的形象和认知度。原创性/价值/实际意义。由于商业环境的快速变化,越来越复杂,资源管理必须不断开发,创新和扩大公司的客户群。本文为如何分析竞争环境,引入可持续竞争优势提供了一个模板。
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Developing and Adapting the Existing Automotive Business Model: A Case Study
Abstract Research purpose. The paper examines how to successfully adapt the existing business model, develop and introduce a new program in a company and gain new customers. Design / Methodology / Approach. It has adopted a case study approach, with an online survey of customers’ needs, interviews with employees, and Porter’s five forces of competitive position analysis. Findings. Based on the results of the study, an innovative business model has been proposed to enhance the company’s business and ensure a sustainable business. The proposed low-cost Car Fix service brings additional customers to the company, as the most significant emphasis has been placed on ensuring a high level of service quality and consequently achieving high satisfaction of Car Fix service users, fostering the image and recognizability of the whole company. Originality / Value / Practical implications. Due to the fast changes in the business environment, which is getting increasingly complex, resourceful management has to continuously develop, innovate and expand the company’s customer base. The paper offers a template for how to analyze the competitive environment and introduce a sustainable competitive advantage.
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