What guides information consensus? Approaching the reduction of equivocality in process innovations

This study investigates the achievement of information consensus and the reduction of equivocality in process innovations. Drawing on the operations management literature, a new framework to guide information consensus in the reduction of equivocality in process innovations is proposed. The analysis is based on a real-time case study in the heavy vehicle industry. The results show that information consensus is not achieved by a single event, but active work towards this goal is necessary, and a clear set of pre-requisites is needed for achieving information consensus. The concepts of strategic objective, decision areas, and external and internal fit are identified as pre-requisites for achieving information consensus about the purpose, characteristics, and functionalities of process innovations. [Submitted 28 February 2018; Accepted 18 March 2019]