Electoral Preferences of Youth Voters in Bosnia and Herzegovina

Understanding electoral decisions in voters are crucial, especially for parties that are rising and want to attract more voters. This study is focused on researching how different means of communication with political candidates as well as their education level, have a considerable impact on electoral preferences on youth voters in Bosnia and Herzegovina. Through literature review on what determines electoral preferences of youth voters, interest group survey and analysis of the electoral indicators and official data resources, this research attempts to explain what influences youth voters to vote in Bosnia and Herzegovina. It is shown that depending on what type the political campaign is and what it is trying to portray, it will have an influence on youth voters. Presidential elections and local elections in Bosnia and Herzegovina take place every four years. Through this research, data from BiH 2015 presidential and 2020 local elections were used to answer the research question.