社会交换视角下的供应商伙伴依赖:伙伴权力的调节作用

Chihmin Ma, Bangwen Jeang, M. Liu, Kehan Lin
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摘要

本研究基于社会交换理论,以伙伴权力为调节变量,探讨组织间信任、承诺与相互依赖之间的关系。本研究提出一个整合的概念框架,并对医疗机构采购人员进行实证研究。有效问卷321份。研究结果表明:1。医疗机构社会交换特征意识越高,对供应商的信任和承诺态度越高,对供应商的依赖程度越深。2. 信任、承诺和依赖之间的关系。医疗机构对供应商产生信任后,首先要建立并维持长期关系的承诺,然后这种对供应商的信任会通过承诺产生依赖。3.在买卖关系中,社会交换特征往往与伙伴依赖呈正相关。一旦医疗机构感到合作伙伴权力大,沟通和合作伙伴声誉越高,医疗机构反而会试图减少对合作伙伴的依赖,摆脱被控制的劣势。4. 在合伙人权力高的情况下,供方的权力会影响医疗机构的决策或行为,而高权力依赖也会使社会交换特征(预期利益、沟通、合伙人声誉)对依赖产生抑制作用。
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Supplier Partner Dependency from the Perspective of Social Exchange: The Moderating Effect of Partner Power
Based on the social exchange theory, this research uses partner power as the moderating variable to explore the relationship between the trust, commitment, and mutual dependencies among organizations. This research proposes an integrated conceptual framework and conducts empirical research on procurement personnel of medical institutions. There are 321 valid questionnaires. The research results show that: 1. The higher the medical institution's awareness of social exchange characteristics, it will have a higher attitude of trust and commitment to its suppliers, and deepen its dependence on suppliers. 2. The relationship among trust, commitment and dependency. After the medical institutions trust their suppliers, they must first establish and maintain the commitment of long-term relationship, and then the trust to the supplier will generate dependency through commitment. 3. In the buying and selling relationship, social exchange characteristics often show a positive relationship with the partner dependency. Once the medical institution feels that the partner has high power, the higher the communication and partner reputation, the medical institution will instead try to reduce the dependency on partners and get rid of the disadvantage of being controlled. 4. In the case of high partner power, the power of the supplier can affect the decision or behavior of the medical institution, and high power dependency will also make social exchange characteristics (anticipated benefits, communication, partner reputation) have an inhibitory effect on dependency.
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