FEATURES OF GENDER STEREOTYPES OF THE IZHEVSK's YOUTH IN THE FAMILY RELATIONS

This article attempts to identify gender stereotypes of modern youth living in a large peripheral city in the field of family life and intergenerational and gender relations. According to a number of researchers, in the modern world there is a "global disintegration" of the traditional system of division of social labor, power relations between men and women, which inevitably leads to the transformation of marriage and family relations. Thus, modern women are increasingly involved in the material support of the family, men are more engaged in household chores than before, participate in the education and development of children, etc. And, therefore, it is necessary to study this aspect of sociology in order to rid society of existing prejudices, stereotypes associated with the behavior patterns of men and women. The formation of gender identity is one of the first forms of human socialization. A family is the primary institution that a person gets into, and, consequently, the development of gender roles takes place here. Gender socialization affects the relationship between the sexes, allows men and women to communicate. However, it is often possible to notice misunderstandings between the sexes, which leads to the formation of stereotypes, as well as various social problems, such as: gender discrimination, a large number of divorces, domestic violence. It was supposed to find out what is the basis for the formation of such stereotypes in modern Russian society. Thanks to the results obtained, specialists working with families, as well as working with young people, will be able to improve the culture of serving visitors of different socio-demographic groups and plan their professional activities more carefully.