Trends and challenges of m-commerce using mobile money in Tanzania

In the last few years, there has been a massive growth of wireless technology in Tanzania. The m-Commerce which stands for Mobile Commerce, was originally introduced in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean, ‘the delivery of electronic commerce/ transaction capabilities direct into the customer’s hand, anytime and anywhere, via wireless network technology (Kaur, 2015). M-Commerce is the buying and selling of goods and services over the internet through wireless technology like as mobile phones. Although a large volume of literature is available on mobile commerce, the topic still is under development and offer potential opportunities for searching especially in developing countries context. This study will focus on mobile Money which is one of the m-commerce methods that mostly involve money transactions made using a mobile phone looking on its trend and challenges faced by this service. The number of internet users in Tanzania rose by 16 percent at the end of 2017 to 23 million, with the majority of those using their handsets to go online, the Tanzania Telecom Regulator (TCRA) said Mobile phone users have surged in Tanzania and other African countries over the past decade, due to the launch of cheaper smartphones and data services. Around 19 million mobile users in Tanzania accessed the world wide web last year through their mobile phones, up from 18 million in 2016, the state-run Tanzania Communications Regulatory Authority (TCRA) said in a report. Internet penetration in the nation of around 52 million people ticked up to 45 percent in 2017 from 40 per-