Using Navigation to Improve Recommendations in Real-Time

Implicit feedback is a key source of information for many recommendation and personalization approaches. However, using it typically requires multiple episodes of interaction and roundtrips to a recommendation engine. This adds latency and neglects the opportunity of immediate personalization for a user while the user is navigating recommendations. We propose a novel strategy to address the above problem in a principled manner. The key insight is that as we observe a user's interactions, it reveals much more information about her desires. We exploit this by inferring the within-session user intent on-the-fly based on navigation interactions, since they offer valuable clues into a user's current state of mind. Using navigation patterns and adapting recommendations in real-time creates an opportunity to provide more accurate recommendations. By prefetching a larger amount of content, this can be carried out entirely in the client (such as a browser) without added latency. We define a new Bayesian model with an efficient inference algorithm. We demonstrate significant improvements with this novel approach on a real-world, large-scale dataset from Netflix on the problem of adapting the recommendations on a user's homepage.