{"title":"专业主义在英国市场营销中的发展","authors":"D. Walker, J. Child","doi":"10.1108/EB027719","DOIUrl":null,"url":null,"abstract":"Professionalism has been an issue through much of the history of marketing in Britain. This paper examines the attempts which have been made to establish professional attributes in marketing and the model of professionalism that has been adopted. It discusses the limits on marketing's ability to assume professional characteristics, and whether those which have been adopted were taken on in the sequence that has been claimed to be typical of professional development.","PeriodicalId":325346,"journal":{"name":"Management Research News","volume":"23 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"17","resultStr":"{\"title\":\"The Development of Professionalism as an Issue in British Marketing\",\"authors\":\"D. Walker, J. Child\",\"doi\":\"10.1108/EB027719\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Professionalism has been an issue through much of the history of marketing in Britain. This paper examines the attempts which have been made to establish professional attributes in marketing and the model of professionalism that has been adopted. It discusses the limits on marketing's ability to assume professional characteristics, and whether those which have been adopted were taken on in the sequence that has been claimed to be typical of professional development.\",\"PeriodicalId\":325346,\"journal\":{\"name\":\"Management Research News\",\"volume\":\"23 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2013-04-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"17\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Management Research News\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/EB027719\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Research News","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/EB027719","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Development of Professionalism as an Issue in British Marketing
Professionalism has been an issue through much of the history of marketing in Britain. This paper examines the attempts which have been made to establish professional attributes in marketing and the model of professionalism that has been adopted. It discusses the limits on marketing's ability to assume professional characteristics, and whether those which have been adopted were taken on in the sequence that has been claimed to be typical of professional development.
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