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The Development of Professionalism as an Issue in British Marketing 专业主义在英国市场营销中的发展
Pub Date : 2013-04-13 DOI: 10.1108/EB027719
D. Walker, J. Child
Professionalism has been an issue through much of the history of marketing in Britain. This paper examines the attempts which have been made to establish professional attributes in marketing and the model of professionalism that has been adopted. It discusses the limits on marketing's ability to assume professional characteristics, and whether those which have been adopted were taken on in the sequence that has been claimed to be typical of professional development.
在英国市场营销的历史上,专业精神一直是一个问题。本文考察了在市场营销中建立专业属性的尝试以及所采用的专业模式。它讨论了市场营销承担专业特征的能力的限制,以及那些已被采用的是否按照已被声称为典型的专业发展的顺序进行。
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引用次数: 17
The Quality of Working Life, Robotics and the Professional Engineer 工作生活的质量,机器人和专业工程师
Pub Date : 2013-03-07 DOI: 10.1108/EB027836
F. Kirkman
The discussion on quality of working life begins with job design. This is clearly a field where engineers must be involved: to design the workplace according to the best ergonomic principles and keep the technical options open to facilitate the humanisation of work. Ergonomics and social science are essential in training professional engineers to enable them to contribute to the quality of working life.
关于工作生活质量的讨论从工作设计开始。这显然是一个工程师必须参与的领域:根据最佳的人体工程学原则设计工作场所,并保持技术选择的开放性,以促进工作的人性化。人体工程学和社会科学在培训专业工程师方面是必不可少的,使他们能够为工作生活的质量做出贡献。
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引用次数: 5
Escalation of Commitment in Groups and the Moderating Effects of Information Framing 群体承诺的升级与信息框架的调节作用
Pub Date : 2011-09-15 DOI: 10.1108/EB028334
Robert W. Rutledge
A manager who is responsible for making the initial decision to invest in a project will typically have a tendency to “over‐commit” additional resources to the project (Staw, 1976, 1981; Staw and Fox, 1977; Staw and Ross, 1978, 1980). This increased total investment can occur even when the project shows poor economic performance. The terms “escalation of commitment” or “escalation effects” are used to describe such investment tendencies.
负责做出项目投资初始决策的经理通常会倾向于“过度承诺”项目的额外资源(Staw, 1976,1981;斯托和福克斯,1977;Staw and Ross, 1978, 1980)。即使项目经济表现不佳,总投资也会增加。术语“承诺升级”或“升级效应”被用来描述这种投资倾向。
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引用次数: 22
The value of assurance service: an example from the market for baseball cards 担保服务的价值:以棒球卡市场为例
Pub Date : 2009-10-30 DOI: 10.1108/01409170911006902
David H. Sinason, Sally A. Webber, Alexey N. Nikitkov
Purpose – The need for reliable information for decision makers is a fundamental principle underlying the demand for audit and assurance services. Yet, individuals and companies often do not understand the value that users place on independent third‐party assurance. This paper aims to address this issue.Design/methodology/approach – This paper uses the market for baseball cards to provide an empirical analysis of the value users associate with third‐party assurance services. Paired observations for baseball cards are identified on eBay; one with a third‐party assurance regarding its quality and one with only the seller's statement.Findings – Comparative analysis indicates that bidders are willing to pay significantly more for the items when third‐party assurance was provided.Originality/value – These findings indicate that third‐party assurance is valued by consumers, and where information asymmetry exists between buyer and seller, sellers should consider the use of third‐party assurance to increase sale ...
目的-决策者需要可靠的信息是审计和保证服务需求的基本原则。然而,个人和公司往往不理解用户对独立第三方保证的价值。本文旨在解决这一问题。设计/方法论/方法-本文使用棒球卡市场提供价值用户与第三方保证服务关联的实证分析。对棒球卡的配对观察在eBay上被识别;一个有第三方保证其质量,一个只有卖方的声明。结果-比较分析表明,当提供第三方担保时,竞标者愿意为物品支付更多的费用。原创性/价值——这些发现表明,消费者重视第三方保证,在买卖双方存在信息不对称的情况下,卖方应考虑使用第三方保证来增加销售。
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引用次数: 2
Exploring business ethics research in the context of international business 探索国际商务背景下的商业伦理研究
Pub Date : 2009-10-30 DOI: 10.1108/01409170911006894
C. Robertson, Nicholas Athanassiou
Purpose – The aim of the paper is to examine the scope, level and content of business ethics research in three leading international business (IB) journals: Journal of International Business Studies (JIBS), Journal of World Business (JWB) and Management International Review (MIR). A subsequent examination of comparable themes published in the Journal of Business Ethics (JBE) is performed to establish commonalities and gaps on the topic of IB ethics between the leading IB journals and the leading business ethics journal.Design/methodology/approach – A total of 42 articles are identified in JIBS, JWB and MIR that are deemed IB ethics research, and 62 articles in JBE over the same timeframe. A content analysis of these articles is conducted.Findings – The main thematic clusters in the three IB journals are ethical judgment analyses, violation of laws and regulations, national moral environments, and corporate governance. Codes of ethics are an underlying issue across many of these themes but this is not expl...
目的-本文的目的是检查三个领先的国际商业(IB)期刊的商业伦理研究的范围,水平和内容:国际商业研究杂志(JIBS),世界商业杂志(JWB)和管理国际评论(MIR)。随后对发表在《商业伦理杂志》(JBE)上的可比主题进行了检查,以确定领先的IB期刊和领先的商业伦理期刊之间关于IB伦理主题的共同点和差距。设计/方法/方法-在同一时间段内,JIBS, JWB和MIR中共有42篇文章被认定为IB伦理研究,JBE中有62篇文章被认定为IB伦理研究。对这些文章进行了内容分析。▽调查结果= IB 3种期刊的主要主题是伦理判断分析、违反法律法规、国家道德环境、企业支配结构。道德准则是这些主题中一个潜在的问题,但这并不是绝对的……
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引用次数: 14
Advertising disclosures and CSR practices of credit card issuers 信用卡发行商的广告披露和企业社会责任实践
Pub Date : 2009-10-30 DOI: 10.1108/01409170911006920
Alex Wang
Purpose – This paper aims to test the relations among consumers' attitudes toward disclosures in credit card issuers' print ads, attitudes toward credit card issuers' CSR practices, and attitudes toward credit card issuers in general, with a survey study.Design/methodology/approach – A survey study with a convenient sampling consisting of college students is used to test the relations among consumers' attitudes toward disclosures in credit card issuers' print ads, attitudes toward credit card issuers' CSR practices, and attitudes toward credit card issuers in general.Findings – The results suggest that students' positive attitudes toward disclosures positively enhance their attitudes toward credit card issuers and credit card issuers' CSR practices. More importantly, students' attitudes toward credit card issuers' CSR practices mediate their attitudes toward disclosures on enhancing their attitudes toward credit card issuers.Research limitations/implications – Disclosures are increasingly common in advert...
目的-本文旨在通过调查研究,检验消费者对信用卡发行商平面广告披露的态度、对信用卡发行商企业社会责任实践的态度以及对信用卡发行商总体态度之间的关系。设计/方法/方法-一项由大学生组成的方便抽样调查研究用于测试消费者对信用卡发行商印刷广告披露的态度,对信用卡发行商CSR实践的态度以及对信用卡发行商总体态度之间的关系。研究发现-结果表明,学生对信息披露的积极态度积极地增强了他们对信用卡发行商和信用卡发行商企业社会责任实践的态度。更重要的是,学生对信用卡发卡机构社会责任实践的态度调节了他们对信息披露的态度,从而增强了他们对信用卡发卡机构的态度。研究局限性/启示-信息披露在广告中越来越普遍……
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引用次数: 29
Extending the intellectual bandwidth model: a case study from the bioscience industry 智力带宽模型的扩展:来自生物科学行业的案例研究
Pub Date : 2009-10-30 DOI: 10.1108/01409170911006867
C. Bach, Jing Zhang, S. Belardo
Purpose – The paper aims to demonstrate the usefulness of the intellectual bandwidth model (IB model) and expand its basic foundation to the bioscience industry.Design/methodology/approach – A case study of a real work example from the bioscience industry is presented.Findings – The study discusses an end‐user information system and reveals that the information assimilation dimension can be meaningfully extended, adding automated utilization and implementation.Research limitations/implications – The vertical research approach does not provide certainty that the case is truly representative.Practical implications – Practical implications of the study include having a useful management tool to plan solutions for complex business problems and investment decisions.Originality/value – The extension of the IB model is useful to practitioners and organizations seeking to manage scientific networks in knowledge‐intensive and complex collaborative environments.
目的:本文旨在证明智力带宽模型(IB模型)的实用性,并将其基础扩展到生物科学行业。设计/方法论/方法-介绍了一个来自生物科学行业的实际工作案例研究。研究结果-该研究讨论了一个终端用户信息系统,并揭示了信息同化维度可以有意义地扩展,增加自动化的利用和实施。研究局限性/影响——纵向研究方法不能确定案例是否具有真正的代表性。实际意义-该研究的实际意义包括为复杂的业务问题和投资决策提供一个有用的管理工具来计划解决方案。独创性/价值- IB模型的扩展对于寻求在知识密集型和复杂的协作环境中管理科学网络的从业者和组织是有用的。
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引用次数: 1
What mother never told you about Excel . . . it's not all number crunching 妈妈从未告诉你的关于Excel的事情……这并不全是数字运算
Pub Date : 2009-10-30 DOI: 10.1108/01409170911006876
E. Bendoly
Purpose – The purpose of this paper is to inform the general management community on the qualitative and visualization capabilities available to them through Excel.Design/methodology/approach – The paper provides a basic overview and illustration of a subset set of qualitative capabilities, along with some brief tutorials and tips on how to make use of these capabilities. Discussions are aimed at novices and those with experience in Excel alike. A reference for more in‐depth discussions and guidance is provided.Practical implications – Access to novel and powerful capabilities that have traditionally been under‐utilized in Excel are within grasp of any management research or practitioner, provided they know where to find some basic guidance and are intrepid enough to test it out. The wave of new, tech‐savvy management users is likely to have a pivotal impact on the way technology‐assisted decision making is thought of in the future.Originality/value – The opportunity to open the eyes of a wider audience t...
目的-本文的目的是向一般管理社区介绍通过Excel可获得的定性和可视化功能。设计/方法论/方法——本文提供了定性能力子集的基本概述和说明,以及一些关于如何使用这些能力的简短教程和提示。讨论的对象是新手和有Excel经验的人。为更深入的讨论和指导提供了参考。实际意义——任何管理研究者或从业者都可以掌握Excel中传统上未被充分利用的新颖而强大的功能,只要他们知道在哪里可以找到一些基本的指导,并且有足够的勇气去测试它。新一波精通技术的管理用户可能会对未来技术辅助决策的方式产生关键影响。原创性/价值——打开更多观众的眼界的机会……
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引用次数: 0
An exploratory RFID patent analysis 探索性RFID专利分析
Pub Date : 2009-10-30 DOI: 10.1108/01409170911006911
F. Taghaboni-Dutta, A. Trappey, C. Trappey, Hsin-Ying Wu
Purpose – This paper aims to study the development of radio frequency identification (RFID) technology through an analysis of patents filed with and issued by the US Patent and Trademark Office. A close analysis of these clusters reveals the patent development strategies of two competing factions of RFID technology developers. This paper provides an analysis of the patents along with insights into the contents of the patents held by these two groups.Design/methodology/approach – The analysis is based on Intermec Technologies and the RFID Patent Pool, the two major players in this domain. The comparison of Intermec Technologies and RFID Patent Pool is conducted using meta‐data analysis and patent content clustering. The methodology and approach includes data pre‐processing, key phrase extraction using term frequency‐inverse document frequency, ontology construction, key phrase correlation measurement, patent technology clustering and patent document clustering. Clusters are derived using the K‐means approa...
目的-本文旨在通过对美国专利商标局提交和发布的专利的分析来研究射频识别(RFID)技术的发展。对这些集群的仔细分析揭示了RFID技术开发商的两个竞争派别的专利开发策略。本文对这两个群体持有的专利进行了分析,并对其持有的专利内容进行了分析。设计/方法论/方法-该分析基于Intermec Technologies和RFID专利池,这是该领域的两个主要参与者。使用元数据分析和专利内容聚类对Intermec Technologies和RFID专利池进行了比较。方法和方法包括数据预处理、利用词频-逆文献频率提取关键短语、本体构建、关键短语相关性测量、专利技术聚类和专利文献聚类。聚类是用K均值法推导出来的…
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引用次数: 19
Logistics performance management in action within a humanitarian organization 人道主义组织中的物流绩效管理
Pub Date : 2009-10-02 DOI: 10.1108/01409170910998273
S. Schulz, Ian Heigh
Purpose – The purpose of this paper is to share the design and testing procedure of the “Development Indicator Tool” – a tool developed by the International Federation of Red Cross and Red Crescent Societies (IFRC) to guide and monitor the continuous performance improvement of their (regional) logistics unit(s) on a daily basis.Design/methodology/approach – The paper follows a descriptive approach. It starts with a description of the situational background of the IFRC. In a second step, it briefly portrays the theoretical concepts of continuous improvement and of the Balanced Scorecard and highlights the extension of existing literature on performance measurement in general and humanitarian logistics in particular. Next the paper summarizes the objectives of the tool and describes the four development phases as well as the tool design including the dashboard and the selected indicators. It concludes with indications on key success factors, challenges met along the way, expected impact and the future persp...
目的-本文件的目的是分享“发展指标工具”的设计和测试程序。“发展指标工具”是红十字会与红新月会国际联合会(IFRC)开发的一种工具,用于指导和监测其(区域)物流单位每天的持续绩效改进。设计/方法论/方法-本文遵循描述性方法。它首先描述了红十字与红新月联会的情况背景。在第二步中,简要描述了持续改进和平衡计分卡的理论概念,并强调了关于一般绩效衡量的现有文献的扩展,特别是人道主义物流。接下来,论文总结了该工具的目标,并描述了四个开发阶段以及工具设计,包括仪表板和选定的指标。它总结了关键的成功因素,一路上遇到的挑战,预期的影响和未来的前景。
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引用次数: 112
期刊
Management Research News
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