{"title":"运用数码营销工具推广高等教育机构","authors":"Ecaterina Şişcan","doi":"10.53486/9789975155618.35","DOIUrl":null,"url":null,"abstract":"In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools in the promotion of higher education institutions.","PeriodicalId":118140,"journal":{"name":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","volume":"78 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Applying digital marketing tools in promoting higher education institutions\",\"authors\":\"Ecaterina Şişcan\",\"doi\":\"10.53486/9789975155618.35\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools in the promotion of higher education institutions.\",\"PeriodicalId\":118140,\"journal\":{\"name\":\"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness\",\"volume\":\"78 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.53486/9789975155618.35\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.53486/9789975155618.35","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Applying digital marketing tools in promoting higher education institutions
In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools in the promotion of higher education institutions.
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