Institutional discourse and cultural tourism: linguocultural correlations

The paper investigates the features of institutional discourse, which is a generic concept in relation to the discourse of cultural tourism. The structure of the discourse is described on the basis of the existing concepts of this concept. An attempt is made to reveal the linguistic and cultural correlations between institutional and tourist discourses. The elements of the terminological corpus reflecting nominations of discourse types of cultural discourse are considered in accordance with the operational sections of this type of activity. It is asserted that the concepts of «cultural tourism» and «discourse of cultural tourism» are products not so much of tour operators as of social institutions of power. Prospects for revealing linguoculturological and semiotic correlations of discourses of the type under consideration are outlined. Ключевые слова: дискурс, институциональный и туристический дискурс, культурный туризм, культура, досуг, лингвокультурология, семиотика, коммуникация.