COMPETENCE REQUIREMENTS AS A CHALLENGE OF MODERN JOB MARKET – EXAMPLE OF REGIONAL RESEARCH ON HUMAN CAPITAL

The main aim of this article is to shows a sample of conclusions based on conducted research that show what the biggest deficits in the area of human capital there are these days. Increasing the quality of human capital is a challenge not only for companies but also for the regional development. Investing in its quality must be made within the framework of strategies based on thorough diagnosis and real needs. The article refers to the examples of conducted research on Kuyavian-Pomeranian job market and it being used while designing public intervention in the area of investment in human capital. It also shows the findings of research conducted within the years 2008–2014 (altogether 10 thousand employers were interviewed in the whole region) that reveal competence mismatching, which can be a barrier for the development to not only regional economy but also to the development of particular companies.