Investigating Entrepreneurial Success Factors of Businesses Owned by Nigerian Women in the UK

The aim of this study is to investigate the entrepreneurial success factors of Nigerian women entrepreneurs based in the UK. An exploratory case study approach was used to gather the primary data from 15 small businesses run by Nigerian women entrepreneurs in the UK. The data collection was conducted through face-to-face semi-structured interviews, observations, and published sources. The data was thematically analysed using NVivo. The main findings indicated that Nigerian women entrepreneurs in the UK primarily depend on personal traits, self-funding, work experience, personal satisfaction, physical networking, and family support for business success. The most significant entrepreneurial success factor was the personal success factor. The study provided feasible recommendations for Nigerian women entrepreneurs based in the UK to put emphasis on environmental success factors and online networking, taking advantage of social media platforms for easy and quicker reach of more customers and business partners.