游客需求价格的失调。2019冠状病毒病大流行期间罗马尼亚前往土耳其和埃及旅游套餐的演变

Corina Mădălina Pintilei, P. Stanciu
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引用次数: 0

摘要

旅游业和旅游业理所当然地被认为是新冠肺炎时代受影响最大的全球经济部门,旅游市场出现了战后最严重的衰退,供需比例严重中断。罗马尼亚两家最多产的旅游运营商对旅游报价进行了分析,提出了一种基于心理价格的战略耐力方法,这种方法很容易预测,但重点是重新吸引大部分在2020年之前从事出境旅游的罗马尼亚游客。土耳其和埃及被认为是大流行时刻的目的地,在持续不确定、不安全和不愿旅行的状态下,这两个国家最受欢迎。在2019-2020年期间,罗马尼亚旅游经营者提供的价格没有发生重大变化,即使出境旅游套餐在全面流行期间经历了价格合理下降的行情波动,随后在一些地方出现了价格上涨,这意味着随着各国解除封锁和宣布首批社会放松措施,旅游消费加剧。关于疫苗接种和人口免疫接种的措施决定了罗马尼亚游客对内心迫切的旅行愿望作出积极反应,而不管COVID-19大流行的影响及其所决定的临时限制。
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The Dissonance Tourist Demand Prices. The Evolution of Romanian Tourist Packages to Turkey and Egypt Destination, During the COVID-19 Pandemic
The travel industry and tourism can rightly be considered the most affected branches of the global economy in the COVID-19 era, the tourism market registering the sharpest post-war decline with significant disruptions to the supply-demand ratio. An analysis of the tourist offers promoted by two of the most prolific tour operators in Romania states a strategic endurance approach based on psychological prices easily predictable, but focused on regaining a large segment of Romanian tourists who before 2020 practiced outgoing tourism . Turkey and Egypt are considered the destinations of the pandemic moment, the most appreciated in a state of continuous uncertainty, insecurity and reluctance to travel. During the years 2019-2020, the price offers of the Romanian tour operators did not register major changes, even if the outgoing tourist packages experienced, in full pandemic, conjunctural oscillations with reasonable decreases of prices followed, in some places, by price increases meant to suggest an intensification of tourist consumption with the lifting of the lockdown in various countries and the announcement of the first measures of social relaxation. The measures regarding the vaccination and the immunization of the population determined the Romanian tourists to react positively to the inner, urgent desire to travel regardless of the effects of the COVID-19 pandemic and the temporary restrictions determined by it.
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