Estilos de aprendizaje: un estudio diagnóstico en el centro universitario de ciencias económico-administrativas de la U de G*

This research analyzes the use of learning styles in different university majors and their relationship with the academic performance of entering students in the 2014-A academic year, at the University Center for Economic and Administrative Sciences, University of Guadalajara. The research hypotheses contrast in multivariate and discriminant function analysis with a sample of 338 students who responded to the Honey-Alonso Learning Styles (CHAEA) Questionnaires. The research provides a descriptive analysis of the different learning styles, and reveals moderate preferences among students. In general, the male students showed a greater preference for the Active and Pragmatic learning styles. In addition, there were statistically significant differences with regard to the Theoretical and the Pragmatic styles; students undergoing degrees in tourism showed a preference for the former, while the marketing students preferred the later.