amor desgraçado, A. I. D. Fedra, beleza de Hipólito
{"title":"文献","authors":"amor desgraçado, A. I. D. Fedra, beleza de Hipólito","doi":"10.2307/j.ctv23dxbm8.12","DOIUrl":null,"url":null,"abstract":"The objective of this paper is to present an instrument for measuring and analy-sing the effects of long and short-range advertising efforts on the total sales of the company. In Brazil, this effect is mea-sured in a totally inadequate fashion. The authors have applied important concepts in this paper, namely fade out and depreciation rates of the advertising action, marginal income, long and short-range advertising elasticities that permit to evaluate the effectiveness of a firm's advertising actions under certain con-ditions.","PeriodicalId":135349,"journal":{"name":"Manual de producción de pimentón bajo invernadero","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2012-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"BIBLIOGRAFÍA\",\"authors\":\"amor desgraçado, A. I. D. Fedra, beleza de Hipólito\",\"doi\":\"10.2307/j.ctv23dxbm8.12\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The objective of this paper is to present an instrument for measuring and analy-sing the effects of long and short-range advertising efforts on the total sales of the company. In Brazil, this effect is mea-sured in a totally inadequate fashion. The authors have applied important concepts in this paper, namely fade out and depreciation rates of the advertising action, marginal income, long and short-range advertising elasticities that permit to evaluate the effectiveness of a firm's advertising actions under certain con-ditions.\",\"PeriodicalId\":135349,\"journal\":{\"name\":\"Manual de producción de pimentón bajo invernadero\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-05-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Manual de producción de pimentón bajo invernadero\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2307/j.ctv23dxbm8.12\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Manual de producción de pimentón bajo invernadero","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2307/j.ctv23dxbm8.12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The objective of this paper is to present an instrument for measuring and analy-sing the effects of long and short-range advertising efforts on the total sales of the company. In Brazil, this effect is mea-sured in a totally inadequate fashion. The authors have applied important concepts in this paper, namely fade out and depreciation rates of the advertising action, marginal income, long and short-range advertising elasticities that permit to evaluate the effectiveness of a firm's advertising actions under certain con-ditions.
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