{"title":"RIEGO","authors":"E. Villagrán, Ó. Monsalve","doi":"10.2307/j.ctv23dxbm8.7","DOIUrl":"https://doi.org/10.2307/j.ctv23dxbm8.7","url":null,"abstract":"","PeriodicalId":135349,"journal":{"name":"Manual de producción de pimentón bajo invernadero","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2012-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117081539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"MANEJO DE PLAGAS Y ENFERMEDADES","authors":"Luis Alejandro Arias, L. Fuentes","doi":"10.2307/j.ctv23dxbm8.9","DOIUrl":"https://doi.org/10.2307/j.ctv23dxbm8.9","url":null,"abstract":"","PeriodicalId":135349,"journal":{"name":"Manual de producción de pimentón bajo invernadero","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2012-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114625135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Germán David Sánchez León, V. Rodríguez, Paula Aguilar, Miguel Ángel Zapata Cuartas, Miryam Guzmán Arroyave, J. J. Noreña
{"title":"GENERALIDADES DEL CULTIVO","authors":"Germán David Sánchez León, V. Rodríguez, Paula Aguilar, Miguel Ángel Zapata Cuartas, Miryam Guzmán Arroyave, J. J. Noreña","doi":"10.2307/j.ctv23dxbm8.4","DOIUrl":"https://doi.org/10.2307/j.ctv23dxbm8.4","url":null,"abstract":"","PeriodicalId":135349,"journal":{"name":"Manual de producción de pimentón bajo invernadero","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2012-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122261589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
amor desgraçado, A. I. D. Fedra, beleza de Hipólito
The objective of this paper is to present an instrument for measuring and analy-sing the effects of long and short-range advertising efforts on the total sales of the company. In Brazil, this effect is mea-sured in a totally inadequate fashion. The authors have applied important concepts in this paper, namely fade out and depreciation rates of the advertising action, marginal income, long and short-range advertising elasticities that permit to evaluate the effectiveness of a firm's advertising actions under certain con-ditions.
{"title":"BIBLIOGRAFÍA","authors":"amor desgraçado, A. I. D. Fedra, beleza de Hipólito","doi":"10.2307/j.ctv23dxbm8.12","DOIUrl":"https://doi.org/10.2307/j.ctv23dxbm8.12","url":null,"abstract":"The objective of this paper is to present an instrument for measuring and analy-sing the effects of long and short-range advertising efforts on the total sales of the company. In Brazil, this effect is mea-sured in a totally inadequate fashion. The authors have applied important concepts in this paper, namely fade out and depreciation rates of the advertising action, marginal income, long and short-range advertising elasticities that permit to evaluate the effectiveness of a firm's advertising actions under certain con-ditions.","PeriodicalId":135349,"journal":{"name":"Manual de producción de pimentón bajo invernadero","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2012-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120824034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"COSECHA Y POSCOSECHA","authors":"Ó. Monsalve, E. Villagrán","doi":"10.2307/j.ctv23dxbm8.10","DOIUrl":"https://doi.org/10.2307/j.ctv23dxbm8.10","url":null,"abstract":"","PeriodicalId":135349,"journal":{"name":"Manual de producción de pimentón bajo invernadero","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2012-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124811175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FERTILIZACIÓN","authors":"Ó. Monsalve","doi":"10.2307/j.ctv23dxbm8.8","DOIUrl":"https://doi.org/10.2307/j.ctv23dxbm8.8","url":null,"abstract":"","PeriodicalId":135349,"journal":{"name":"Manual de producción de pimentón bajo invernadero","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2012-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131836182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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