{"title":"在线风险购买决策中的消费者行为:跨文化的可信度探索","authors":"K. Strang","doi":"10.4018/IJOM.2018040101","DOIUrl":null,"url":null,"abstract":"Thereisverylittleresearchabouthowconsumersofdifferentracestrustonlinemarketinginformation frombusinessesorgovernmentwhenmakingexpensivepurchasedecisionssuchascancertreatment medicine.Inthisarticle,alargecross-culturalsamplewassurveyedtoevaluatetrustbelieflevels forcommononlineinformationsourceswhenmakingriskypurchasedecisions.Trustbelieflevels ofonlineinformationsourcesweresignificantlydifferentacrossethnicityandgenderwhenmaking riskydecision.Femalesacrossallethnicitiesheldhighertrustbeliefsforonlineinformationsources, andAsianfemalesinparticularhadthehighesttrustbeliefsforonlinedatafromlibraryresearch tohealthcareproviders.Trustbelieflevelswerelowerforonlinesocialmediaandbank/financial institutiononlineinformationsourcesforriskypurchasedecisions.Thesefindingscanbeusedby leaders,politicalauthorities,andconsumerbehaviormarketingmanagerstosegmentconsumersby demographiccharacteristics. KEywORDS Consumer Behavior, Cross-Culture, Online Information, Risky Marketing Decision Making, Trustworthiness","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"13 3","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":"{\"title\":\"Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture\",\"authors\":\"K. Strang\",\"doi\":\"10.4018/IJOM.2018040101\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Thereisverylittleresearchabouthowconsumersofdifferentracestrustonlinemarketinginformation frombusinessesorgovernmentwhenmakingexpensivepurchasedecisionssuchascancertreatment medicine.Inthisarticle,alargecross-culturalsamplewassurveyedtoevaluatetrustbelieflevels forcommononlineinformationsourceswhenmakingriskypurchasedecisions.Trustbelieflevels ofonlineinformationsourcesweresignificantlydifferentacrossethnicityandgenderwhenmaking riskydecision.Femalesacrossallethnicitiesheldhighertrustbeliefsforonlineinformationsources, andAsianfemalesinparticularhadthehighesttrustbeliefsforonlinedatafromlibraryresearch tohealthcareproviders.Trustbelieflevelswerelowerforonlinesocialmediaandbank/financial institutiononlineinformationsourcesforriskypurchasedecisions.Thesefindingscanbeusedby leaders,politicalauthorities,andconsumerbehaviormarketingmanagerstosegmentconsumersby demographiccharacteristics. KEywORDS Consumer Behavior, Cross-Culture, Online Information, Risky Marketing Decision Making, Trustworthiness\",\"PeriodicalId\":308658,\"journal\":{\"name\":\"Int. J. Online Mark.\",\"volume\":\"13 3\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"8\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Int. J. Online Mark.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/IJOM.2018040101\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Online Mark.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJOM.2018040101","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 8
Consumer Behavior in Online Risky Purchase Decisions: Exploring Trustworthiness Across Culture
Thereisverylittleresearchabouthowconsumersofdifferentracestrustonlinemarketinginformation frombusinessesorgovernmentwhenmakingexpensivepurchasedecisionssuchascancertreatment medicine.Inthisarticle,alargecross-culturalsamplewassurveyedtoevaluatetrustbelieflevels forcommononlineinformationsourceswhenmakingriskypurchasedecisions.Trustbelieflevels ofonlineinformationsourcesweresignificantlydifferentacrossethnicityandgenderwhenmaking riskydecision.Femalesacrossallethnicitiesheldhighertrustbeliefsforonlineinformationsources, andAsianfemalesinparticularhadthehighesttrustbeliefsforonlinedatafromlibraryresearch tohealthcareproviders.Trustbelieflevelswerelowerforonlinesocialmediaandbank/financial institutiononlineinformationsourcesforriskypurchasedecisions.Thesefindingscanbeusedby leaders,politicalauthorities,andconsumerbehaviormarketingmanagerstosegmentconsumersby demographiccharacteristics. KEywORDS Consumer Behavior, Cross-Culture, Online Information, Risky Marketing Decision Making, Trustworthiness
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
