企业社会责任或商业战略

Sanjeet Singh, G. Sharma, G. Chahal
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引用次数: 1

摘要

企业社会责任为社会和企业带来了许多好处。企业社会责任并没有一个被普遍接受的定义,所以它可以与企业公民、企业责任或社会行动计划互换使用。企业社会责任的快速增长有以下几个因素。本研究将探讨企业社会责任的实施是出于社会福利的动机,还是出于扩张和推广的商业战略的动机。这项研究的样本量是100,它是从印度北部(昌迪加尔、安巴拉、卢迪亚纳、曼迪戈宾德加尔和卡纳)选择的。我们采访了在不同组织工作的经理和主管,了解他们对其他组织使用企业社会责任的看法。本研究采用了原始数据。统计工具,即描述性统计,回归和卡方检验已被用于评价目的。
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Corporate Social Responsibility or Bussiness Strategy
CSR provides a number of benefits to society and business. There doesn’t exist any universally accepted definition of CSR so it is interchangeably used with corporate citizenship, corporate responsibility, or social action program. We can list the following factors for the rapid growth of CSR. This research will investigate whether the organizations using Corporate Social Responsibility with the motive of social welfare or with the motive of business strategy of expansion and promotion. The sample size for the study is 100 and it have been selected form the North India (Chandigarh, Ambala, Ludhiana, Mandi Gobindhgarh and Khanna). We interviewed the managers and supervisors working in the different organization and taken their views about the CSR using by other organization. Primary data have been used for the research. The statistical tools, i.e., Descriptive statistics, Regression and Chi square test have been used for the evaluation purpose.
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