Dikdik Kusdiana, Ardi Gunardi
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引用次数: 7

摘要

中小微企业在国民经济中具有重要的战略地位。本研究考察了水滨市中小微企业的主要产品开发情况。分析方法为层次分析法(AHP)。该方法用于确定中小微企业在几个部门的主要产品适合开发。结果表明,以独特性、市场力和经济效益为标准进行AHP分析后,各行业中小微企业的潜在产品为山竹、金属加工和车间服务。
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Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi
Micro, Small and Medium enterprises (MSMEs), in national economy, have an important and strategic role. This research examines the main product development of MSMEs in Sukabumi regency. The analysis method used is Analytic Hierarchy Process (AHP). This method is used to identify MSMEs main products in several sectors appropriate to be developed. The result shows that the potential products of MSMEs in each sector, after conducting AHP analysis based on the criteria of uniqueness, market force and economic benefits, are mangosteen, metal processing and workshop services.
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