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Implementation of Integrated Marketing Communication in Image of Private Higher Education 民营高等教育形象整合营销传播的实施
Pub Date : 2017-12-28 DOI: 10.23969/TRIKONOMIKA.V16I2.638
D. Harjadi, D. Fatmasari
This study aimed to examine the implementation of integrated marketing communication conducted by private universities in Kuningan Regency and analyze the influence of integrated marketing communication performance which includes advertising, sales promotion, personal selling, public relation, and direct marketing on private university image. The method used was descriptive and verificative method conducted by collecting primary data in the field from private university students in Kuningan Regency. Based on the results of data processing and hypothesis testing, it was known that integrated marketing communication consisting of advertising, personal selling, sales promotion, public relation, and direct marketing simultaneously and partially had a positive and significant impact on private university image. The simultaneous influence is 38.7%, which meant there was still much influence outside the implementation of integrated marketing communication that affected private university image. The biggest influence was sales promotion.
本研究旨在考察昆宁安县私立大学整合营销传播的实施情况,分析广告、促销、人员推销、公共关系、直接营销等整合营销传播绩效对私立大学形象的影响。本研究采用描述性和验证性的方法,通过实地收集库宁安县民办大学生的原始资料进行研究。根据数据处理和假设检验的结果可知,由广告、人员推销、促销、公关、直接营销同时和部分组成的整合营销传播对私立大学形象产生了积极而显著的影响。同时影响为38.7%,说明在整合营销传播实施之外,影响民办大学形象的影响还很大。最大的影响是促销。
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引用次数: 3
Internal Control And Organizational Culture in the Improvement of Managerial Performance 内部控制与组织文化在管理绩效提升中的作用
Pub Date : 2017-12-28 DOI: 10.23969/trikonomika.v16i2.493
Rukmi Juwita, Mutimmatul Adzkhiyah
This research aimed to measure the influence of internal control and organizational culture in managerial performance. Data were obtained through questionnaires with sample of 46 from 84 SKPD in Banyumas Regency using purposive sampling technique. Data processing used is multiple linear regressions. The results showed that internal control and organizational culture simultaniously had a significant effect to managerial performance of government. Partially, internal control had significant effect while organizational culture had no significant effect on managerial performance of government. The implementation of internal control and organizational culture was good. Achievement of good managerial performance required good internal control to provide reasonable assurance on the achievement of organizational goals through effective and efficient activities, reliability of financial reporting, security of state assets and compliance with laws and regulations. Organizational culture became another factor that could improve managerial performance through fundamental values and passion in managing the organization.
本研究旨在衡量内部控制和组织文化对管理绩效的影响。采用目的抽样法,对巴尤马斯县84例SKPD中的46例进行问卷调查。数据处理采用多元线性回归。结果表明,内部控制和组织文化对政府管理绩效有显著影响。部分内部控制对政府管理绩效有显著影响,而组织文化对政府管理绩效无显著影响。内部控制实施情况良好,组织文化良好。实现良好的管理绩效需要良好的内部控制,通过有效和高效的活动,财务报告的可靠性,国有资产的安全性和法律法规的遵守,为实现组织目标提供合理的保证。组织文化成为另一个可以通过管理组织的基本价值观和激情来提高管理绩效的因素。
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引用次数: 0
Strategy Implementation in Bank Performance Achievement Based on The Balanced Scorecard 基于平衡计分卡的银行绩效绩效战略实施
Pub Date : 2017-12-28 DOI: 10.23969/trikonomika.v16i2.601
R. S. Rizki
The purpose of this research was to know the influence of strategy implementation to the performance achievement of bank based on the balanced scorecard. The research had been done on Branch Office (BO) of Bank Bjb in West Java. Explanatory case study type was used as the research design. The population included all the functional managers (heads of division) of all BO of Bank Bjb in West Java. There were 48 heads of division in 16 BO with purposive sampling method. Data type was cross-section and questionnaire that were given to three functional managers. Path analysis was used. The result showed that the strategy implementation which had been done in credit management, credit supervision and recovery management, also fund and service management, simultaneously and partially had positive influence in the performance achievement of bank based on the balanced scorecard.
本研究的目的是了解基于平衡计分卡的战略实施对银行绩效成就的影响。以Bjb银行西爪哇省分行为研究对象。研究设计采用解释性案例研究型。人口包括西爪哇Bjb银行所有BO的所有职能经理(部门负责人)。采用目的抽样法,16个县共48名科长。数据类型为横截面和问卷调查,分别给予三名职能经理。采用通径分析。结果表明,在信贷管理、信贷监管与回收管理、资金与服务管理等方面所做的战略实施,对基于平衡计分卡的银行绩效实现同时或部分地产生了积极影响。
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引用次数: 0
Brand Extension of Fast Moving Consumer Goods to Customers’ Perception 快速消费品对消费者感知的品牌延伸
Pub Date : 2017-12-28 DOI: 10.23969/TRIKONOMIKA.V16I2.714
Budiono Hardjono, Tan Bee Ying
The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. This research examined in depth, the factors in a brand extension which influence to customer perception about the existing brand in fast moving consumer goods (FMCG) sector. Four variables such as brand fit, perceived quality, brand familiarity and customer innovativeness, were used to establish the relationship with the customers’ perception. A questionnaire was developed and distributed to 200 respondents from hypermarket FMCG products’ consumers in Melaka city. It was found that in the context of personal hygiene products, only brand fit and perceived quality have a strong influence on the customer perception. Marketer should, however, carefully to evaluate their extension especially for local brand since not all factors in this extension significantly influence the customer perception.
在过度拥挤的市场中,推出全新产品或品牌的成本通常非常高,还伴随着失败的风险。因此,品牌延伸策略由于其固有的优势而被采用。本研究深入探讨了快速消费品(FMCG)行业中品牌延伸影响消费者对现有品牌认知的因素。采用品牌契合度、感知质量、品牌熟悉度和顾客创新度四个变量来建立与顾客感知的关系。我们制作了一份调查问卷,并向马六甲市200名大型超市快速消费品消费者分发了调查问卷。研究发现,在个人卫生用品的情境中,只有品牌契合度和感知质量对顾客感知有较强的影响。然而,营销人员应该仔细评估他们的延伸,特别是对本地品牌,因为并不是所有的因素在这种延伸显著影响客户的看法。
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引用次数: 0
Military Budget and Economic Growth: Case of Middle East, North Africa and South Asia Countries 军事预算与经济增长:以中东、北非和南亚国家为例
Pub Date : 2017-12-28 DOI: 10.23969/TRIKONOMIKA.V16I2.598
Ratni Heliati, Intan Putri Wandiva
Conflict became one of the biggest problems in the Middle East region. This situation will deteriorated the country and will impact on economic perfomance, so defense budget is important to resolve these problems. This study aims to determine the effect of military budget on economic perfomance in 22 countries of the Middle East, North Africa and South Asia 2000-2014 period. This study uses 5 variables namely GDP per capita, military budget, gross capital formation, human capital and final consumption expenditure. This study uses panel data analysis with fixed effect model. The results of model estimation suggest that military budget has a significant negative effect on economic perfomance, while gross capital formation, final consumption expenditure have significant positive effect on economic perfomance. Meanwhile, human capital does not have significant effect on economic perfomance in 22 countries.
冲突成为中东地区最大的问题之一。这种情况将使国家恶化,并将影响经济表现,因此国防预算对解决这些问题很重要。本研究旨在确定2000-2014年期间中东、北非和南亚22个国家军事预算对经济绩效的影响。本研究使用5个变量,即人均GDP、军事预算、资本形成总额、人力资本和最终消费支出。本研究采用固定效应模型的面板数据分析。模型估计结果表明,军事预算对经济绩效有显著的负向影响,而资本形成总额、最终消费支出对经济绩效有显著的正向影响。与此同时,22个国家的人力资本对经济绩效没有显著影响。
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引用次数: 0
Profitability, Earnings Per Share on Stock Return with Size as Moderation 盈利能力,每股收益,股票回报与规模为调节
Pub Date : 2017-12-28 DOI: 10.23969/trikonomika.v16i2.559
J. Jasman, Muhammad Kasran
The purpose of this study was to analyze the effect of profitability and earnings per share on stock returns and the role of size as a moderating variable in state-owned companies listed in the Indonesia Stock Exchange (IDX) in the period of 2011-2016. By using purposive sampling, the number of samples included 18 companies. Method was conducted by downloading summary of financial statements in the Indonesia Stock Exchange. The research began with classical assumption test, multiple linear regression analysis was done with the absolute difference test. The research found that profitability had no effect on stock return. Earnings per share and size had a significant negative effect on stock return. The role of size as a moderating variable strengthened the relationship of earnings per share with stock returns, but it did not play a role in the relationship of profitability with stock returns.
本研究的目的是分析2011-2016年期间印尼证券交易所(IDX)上市的国有公司的盈利能力和每股收益对股票回报的影响,以及规模作为调节变量的作用。通过有目的抽样,样本数量包括18家公司。方法是通过下载印度尼西亚证券交易所的财务报表摘要进行的。研究采用经典假设检验,多元线性回归分析采用绝对差检验。研究发现,盈利能力对股票收益没有影响。每股收益和规模对股票收益有显著的负向影响。规模作为调节变量的作用强化了每股收益与股票收益的关系,但对盈利能力与股票收益的关系没有起到调节作用。
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引用次数: 19
Criterion of Client’s Company, Public Accountant Firm, Financial Distress, and Company Growth Towards Auditor Switching 客户公司准则、会计师事务所、财务困境与公司成长对审计师转换的影响
Pub Date : 2017-12-28 DOI: 10.23969/TRIKONOMIKA.V16I2.444
Annisa Adha, Muchammad Noch
There were some factors why company switched its auditor voluntarily, that were criterion of client’s company, criterion of public accountant firm, financial distress, and company growth. Population in this study was a manufacture company’s financial report in the sector of Basic and Chemical Industry, by the amount of 65 companies listed in Indonesia Stock Exchange in the period of 20102015. A method used was purposive sampling that is 13 companies. The analytical tool used is logistic regression analysis. The results showed that the criterion of client’s company and company growth statistically did not give any influence towards auditor switching. Meanwhile, the criterion of public accountant firm and financial distress did give influence towards auditor switching.
企业自愿更换审计机构的因素有:客户公司的准则、会计师事务所的准则、财务困境和公司的成长性。本研究中的Population是一家基础和化学工业领域的制造公司的财务报告,按2010 - 2015年期间在印度尼西亚证券交易所上市的65家公司的数量计算。使用的方法是有目的的抽样,有13家公司。使用的分析工具是逻辑回归分析。结果表明,客户公司和公司成长性的标准在统计上对审计师转换没有任何影响。同时,会计师事务所准则和财务困境对审计师转换也有影响。
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引用次数: 2
Volatility Spillover USD-IDR Exchange Rate With Indonesia Stock Price 美元兑印尼盾汇率波动溢出与印尼股价
Pub Date : 2017-06-23 DOI: 10.23969/TRIKONOMIKA.V16I1.415
Naupal Irfan Firdaus, Andrieta Shinta Dewi, A. Iradianty
Value of imports higher than exports, causing the trade deficit, the appreciation of the currency in the developed countries, and withdrawals by foreign investors on the Indonesian stock exchange market. These things cause the movement of the exchange rate USD-IDR and Indonesian Stock Price are volatile and tend to weaken in the period from January 3, 2011 - August 31, 2016. This study to determine spillover volatility of the exchange rate USD-IDR with Indonesian Stock Price. By using current time series data, analyzed by Augmented Dickey-Fuller (ADF), GARCH, and Granger Causality. The results of the data processing rate of USD-IDR and data Indonesian Stock Price stationary at first difference by changing the level of daily data into a return of the respective data. Data having problems heteroskedasticity so it can be analyzed using GARCH. Results of the analysis showed that there is a volatility spillover between the two data. Then granger causality test results show that the causality occurs in both directions, meaning that changes in the foreign exchange market to give effect to the capital markets, and vice versa.
进口额高于出口额,造成贸易逆差,发达国家货币升值,外国投资者撤出印尼证券交易所市场。这些因素导致2011年1月3日至2016年8月31日期间美元-印尼卢比汇率和印尼股票价格波动,趋于疲软。本研究旨在确定美元兑印尼盾汇率对印尼股票价格的外溢波动。通过使用当前时间序列数据,通过增强迪基-富勒(ADF)、GARCH和格兰杰因果关系分析。通过改变每日数据的水平将美元-印尼盾汇率的数据处理速度和印尼股票价格的数据平稳性首先差异转化为各自数据的回归。具有异方差问题的数据,可以使用GARCH进行分析。分析结果表明,这两个数据之间存在波动性溢出。然后格兰杰因果检验结果表明,因果关系是双向的,即外汇市场的变化会对资本市场产生影响,反之亦然。
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引用次数: 1
Brand Image and Product Quality on Customer Loyalty (Survey in Cekeran Midun) 品牌形象和产品质量对顾客忠诚度的影响(在塞可兰米敦的调查)
Pub Date : 2017-06-21 DOI: 10.23969/TRIKONOMIKA.V16I1.420
Demsi Minar, Anindia Safitri
The purpose of this research is to (1) know customer responses to brand image, product quality, and customer loyalty of Cekeran Midun, (2) know how big the influence of brand image and product quality on customer loyalty are. The methods used are descriptive and verificative analysis. Data were primary and secondary data. Primary data was obtained from questionnaires distributed to 87 customers in Cekeran Midun Cikutra branch, Bandung. Secondary data was obtained from literature texts, journals and other sources that fit the topic of research. The result of analysis and discussion showed that Cekeran Midun Bandung applied brand image in 4 forms namely, recognition, reputation, affinity and domain. Cekeran Midun also implemented 8 forms of product quality i.e. performance, durability, conformance to specifications, features, reliability, aesthetics, perceived quality and serviceability. The influence of brand image and product quality on customer loyalty was 23.32%.
本研究的目的是:(1)了解顾客对Cekeran Midun品牌形象、产品质量和顾客忠诚度的反应;(2)了解品牌形象和产品质量对顾客忠诚度的影响有多大。所使用的方法是描述性分析和验证性分析。数据为一手数据和二次数据。主要数据来自对万隆Cekeran Midun Cikutra分公司87名客户的问卷调查。次要数据是从文献文本、期刊和其他适合研究主题的来源获得的。分析和讨论的结果表明,策可然美敦万隆以四种形式运用品牌形象,即认知度、美誉度、亲和力和领域。Cekeran Midun还实施了8种形式的产品质量,即性能,耐用性,符合规格,功能,可靠性,美观性,感知质量和可维护性。品牌形象和产品质量对顾客忠诚度的影响为23.32%。
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引用次数: 10
Financial Competence of Micro, Small, and Medium Enterprises in Ponorogo 波诺罗戈中小微企业的财务能力
Pub Date : 2017-06-21 DOI: 10.23969/TRIKONOMIKA.V16I1.417
Khusnatul Zulfa Wafirotin, Hadi Sumarsono
The purpose of this study was to know and analyze the accounting capability in an effort to improve fnancial competence for the Micro, Small and Medium (MSM) entrepreneurs in Ponorogo. The method used was survey, through interview and observation. Accounting competence was viewed from the aspect of sales turnover, capital resources used, net income every month, fnancial statement preparation, fnancial statement preparation forms, constraints in the preparation of fnancial statements, and training that had been participated. The results showed the majority of MSM entrepreneurs in Ponorogo including micro-entrepreneurs and the capital resource had an income per month of < Rp 5.000.000,-. Most of them did not prepare for fnancial statements. The fnancial statement that was prepared was income statement. Most of them had also not been trained, and fnancial statement preparation constraints were experienced because they did not understand accounting. MSME fnancial competence in Ponorogo needed to be improved by accounting training, with the target of being able to prepare fnancial statements, bankable, increase income to develop the business. Further research was required in the formulation of modules and accounting training for target achievement.
本研究的目的是了解和分析会计能力,以努力提高财务能力的中小微企业家在波诺罗戈。采用调查法,访谈法和观察法。从销售营业额、使用资金资源、每月净收入、财务报表编制、财务报表编制形式、财务报表编制的制约因素、参加过的培训等方面考察会计能力。结果表明,波诺罗戈大多数男男性行为者(包括微型企业家和资本资源)的月收入< 500万卢比,-。他们中的大多数没有编制财务报表。所编制的财务报表是损益表。他们中的大多数人也没有接受过培训,由于不了解会计,财务报表编制受到了限制。波诺罗戈的中小微企业财务能力需要通过会计培训来提高,其目标是能够编制财务报表,可融资,增加收入以发展业务。需要进一步研究模块的制定和实现目标的会计培训。
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引用次数: 0
期刊
Trikonomika Journal
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