PLANEJAMENTO E IMPLANTAÇÃO DO MODELO DE COMPARTILHAMENTO DE SERVIÇOS: UM ESTUDO DO CENTRO DE OPERAÇÕES FINANCEIRAS DA PETROBRAS NA BAHIA

This study demonstrates how Petrobras' service sharing was structured, from the choice of the model and the city of Salvador, in Bahia, related to the planning and implementation of the operation. The view of the Strategy and Governance areas was adopted. To this end, we opted for the case study and analysis of the surveyed content, with a collection that favored documentary research from corporate sources and semi-structured changes with key actors. The results demonstrate that the decision to adopt the service sharing model was promoted by the market and the challenges of financial and tax activities. The city of Salvador was chosen for historical reasons and urban structure strategically closer to the Industrial Complex of Camacari.