Anna Sołtysik-Piorunkiewicz, Artur Strzelecki, Edyta Abramek
{"title":"广告拦截软件使用的评估","authors":"Anna Sołtysik-Piorunkiewicz, Artur Strzelecki, Edyta Abramek","doi":"10.7250/csimq.2019-21.04","DOIUrl":null,"url":null,"abstract":"The article shows the main factors of adblocking software usage. The study was based on data obtained by a web questionnaire. The research was focused on evaluation of adblocking software usage factors in five categories: (1) gender, age, and education; (2) use of advertising and sources of knowledge about advertising; (3) technical and social reasons for blocking online advertisements; (4) usage of an adblock-wall; and (5) type of online advertisement. An evaluation of adblock usage factors revealed four main technical reasons for adblock usage connected with website technology and web development problems – interruption, amount of ads, speed, and security; and one social reason for adblock usage, namely, the problem of privacy.","PeriodicalId":416219,"journal":{"name":"Complex Syst. Informatics Model. Q.","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Evaluation of Adblock Software Usage\",\"authors\":\"Anna Sołtysik-Piorunkiewicz, Artur Strzelecki, Edyta Abramek\",\"doi\":\"10.7250/csimq.2019-21.04\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The article shows the main factors of adblocking software usage. The study was based on data obtained by a web questionnaire. The research was focused on evaluation of adblocking software usage factors in five categories: (1) gender, age, and education; (2) use of advertising and sources of knowledge about advertising; (3) technical and social reasons for blocking online advertisements; (4) usage of an adblock-wall; and (5) type of online advertisement. An evaluation of adblock usage factors revealed four main technical reasons for adblock usage connected with website technology and web development problems – interruption, amount of ads, speed, and security; and one social reason for adblock usage, namely, the problem of privacy.\",\"PeriodicalId\":416219,\"journal\":{\"name\":\"Complex Syst. Informatics Model. Q.\",\"volume\":\"8 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-12-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Complex Syst. Informatics Model. Q.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.7250/csimq.2019-21.04\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Complex Syst. Informatics Model. Q.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7250/csimq.2019-21.04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The article shows the main factors of adblocking software usage. The study was based on data obtained by a web questionnaire. The research was focused on evaluation of adblocking software usage factors in five categories: (1) gender, age, and education; (2) use of advertising and sources of knowledge about advertising; (3) technical and social reasons for blocking online advertisements; (4) usage of an adblock-wall; and (5) type of online advertisement. An evaluation of adblock usage factors revealed four main technical reasons for adblock usage connected with website technology and web development problems – interruption, amount of ads, speed, and security; and one social reason for adblock usage, namely, the problem of privacy.
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