CHANGES IN METHODS FOR MANAGING INTELLECTUAL PROPERTY UNDER THE INFLUENCE OF DIGITALIZATION

The introduction of digital technologies into everyday life, community, and business is one of the major themes of the modern world. Modern inventions are mostly built on the efficient application of information and digital technologies. The study by Hausberg, J.P., Liere-Netheler, K., Packmohr, S., et al. (2019), which claims that there have been more than 400 articles published on this topic annually in recent years, confirms the relevance of the problem of intellectual capital transformation of intellectual asset management methods under the influence of digital technologies. Our study's goal is to examine the phenomena of intellectual capital transformation using data from businesses in Uzbekistan and to pinpoint new types of intellectual capital that have emerged as a result of the digital revolution. For the purpose of identifying new criteria for the operation of the enterprise's intellectual capital, the research approach involves interviews with business owners and senior executives as well as statistical analysis of the study findings..