西班牙主要广告商在YouTube上的内容策略

{"title":"西班牙主要广告商在YouTube上的内容策略","authors":"Araceli Castelló-Martínez, Cecilia Barrilero-Carpio","doi":"10.7263/ADRESIC-025-03","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"21 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"La estrategia de contenidos en YouTube de los principales anunciantes españoles\",\"authors\":\"Araceli Castelló-Martínez, Cecilia Barrilero-Carpio\",\"doi\":\"10.7263/ADRESIC-025-03\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":164961,\"journal\":{\"name\":\"International Journal of Communication Research\",\"volume\":\"21 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-03-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Communication Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.7263/ADRESIC-025-03\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Communication Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7263/ADRESIC-025-03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}