Gema Bonales Daimiel, Eva Citlali Martínez Estrella
{"title":"Uso de asistentes virtuales y chatbots para la comunicación de crisis","authors":"Gema Bonales Daimiel, Eva Citlali Martínez Estrella","doi":"10.7263/ADRESIC-025-04","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-04","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130370149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jesús Varela Mallou, Teresa Braña Tobío, Antonio Rial Boubeta
{"title":"Evaluación de la eficacia de una política de acción comunicativa a través del modelo EPAC Affinity®","authors":"Jesús Varela Mallou, Teresa Braña Tobío, Antonio Rial Boubeta","doi":"10.7263/ADRESIC-025-10","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-10","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133377398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
María Dolores Brito-Rhor, F. Velasco Vizcaíno, C. López
{"title":"“Shockvertising” as a Method to Advertise Content in Video on Demand Streaming Services","authors":"María Dolores Brito-Rhor, F. Velasco Vizcaíno, C. López","doi":"10.7263/ADRESIC-025-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125771053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Adrián Caballero-Escusol, Rubén Nicolás-Sans, Javier Bustos Díaz
{"title":"El impacto de las plataformas de podcast en redes sociales: Estudio de caso en las cuentas oficiales de iVoox y Anchor en Instagram, Facebook y Twitter","authors":"Adrián Caballero-Escusol, Rubén Nicolás-Sans, Javier Bustos Díaz","doi":"10.7263/ADRESIC-025-05","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132728733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Estrategia de comunicación de los cuerpos de seguridad a través de píldoras audiovisuales en TikTok Policía Nacional y Guardia Civil en España","authors":"Eglée Ortega Fernández, Jonattan Rodríguez Hernández","doi":"10.7263/ADRESIC-025-09","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-09","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115085836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Idoia Rúa Hidalgo, María Galmes-Cerezo, María del Cisne Espinosa Jarrín
{"title":"El engagement y la sorpresa en la comunicación digital de las marcas","authors":"Idoia Rúa Hidalgo, María Galmes-Cerezo, María del Cisne Espinosa Jarrín","doi":"10.7263/ADRESIC-025-02","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-02","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125672988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"La estrategia de contenidos en YouTube de los principales anunciantes españoles","authors":"Araceli Castelló-Martínez, Cecilia Barrilero-Carpio","doi":"10.7263/ADRESIC-025-03","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-03","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121459105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. S. Bautista, José María Herranz de la Casa, A. Ruiz
{"title":"Análisis de la comunicación de empresas europeas y norteamericanas en TikTok","authors":"P. S. Bautista, José María Herranz de la Casa, A. Ruiz","doi":"10.7263/ADRESIC-025-06","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-06","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114100860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TikTok medio de divulgación empleado por los viajeros que realizan turismo sostenible","authors":"Ariana Paola Herrera Pérez","doi":"10.7263/ADRESIC-025-08","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-08","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125148974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gema González Carreño, Ana María Rivas Machota, Claudia Ortega Pickmans
{"title":"Análisis de las estrategias publicitarias digitales de Inbound marketing de las marcas del sector automoción en YouTube en España","authors":"Gema González Carreño, Ana María Rivas Machota, Claudia Ortega Pickmans","doi":"10.7263/ADRESIC-025-07","DOIUrl":"https://doi.org/10.7263/ADRESIC-025-07","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128797296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：