An Empirical Study of Parental Mediation in Islamabad, Pakistan

This research aims to enhance knowledge of children’s media usage on daily basis, their parents’ perspectives and mediation regarding their children media usage activities in Islamabad, Pakistan. A better understanding of the experiences of children’s media usage provides the necessary context for all the stakeholders to judge whether children use media devices critically or they get more exposure towards harmful impact. The finding suggests that with the growing possibilities of media among children, to control or restrict their media related activities is not sufficient rather children need to be prepared to critically analyze the media. Thus, this study proposes the need of media literacy for children empowerment at primary school level. Therefore, this study can contribute the literature in terms of what mediation strategies are adopted by the parents in Islamabad, Pakistan to monitor their children’s media related activities at home.