罗马尼亚城市的网络服务和社交媒体使用:我们能看到一种模式吗?

N. Urs
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引用次数: 4

摘要

电子政务服务越来越被视为公共机构存在的原因之一,甚至在罗马尼亚也是如此。超过一半的罗马尼亚人经常上网,而且大多数新上网的人都是通过移动设备(智能手机和平板电脑)上网的。能够在任何地方轻松地与公共行政部门互动,是人们(尤其是年轻人)所期望的。这在大城市尤为明显,超过70%的人使用互联网。这种要求更多更好的服务的趋势与媒体消费模式的变化交织在一起。越来越多的人使用社交媒体作为最重要的(如果不是最重要的)信息来源之一。除此之外,社交媒体网站提供了一些传统媒体无法提供的东西:简单的双向互动和不断更新。数以亿计的用户通过一个令人眼花缭乱的复杂网络连接在一起,其中许多人24小时不间断地上网,这种一对多的旧媒体模式被打破了。在本文中,我们试图衡量罗马尼亚县首府城市加上布加勒斯特6个部门对电子政务的重要性;为此,我们评估了向公民和公司提供的在线服务,并创建了罗马尼亚城市电子政务发展指数。我们还分析了这些城市的Facebook账户,以评估社交媒体在其官方账户上的使用方式。我们还比较了这两个数据集,以了解电子政务实施阶段与社交媒体使用熟练程度之间是否存在相关性。
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Online Services and Social Media Use in Romanian Cities: Can We See a Pattern?
E-government services are increasingly seen, even in Romania, as part of the public institution’s raison d’etre. More than half of Romanians use the internet on a regular basis, and most of the new connections to the internet are made from mobile devices (smartphones and tablets). Being able to interact with public administration from anywhere, and with ease, is something that people (especially young people) expect. This is particularly evident in big cities, where over 70% of people use the internet. This trend of demanding more and better services is intertwined with changes in media consumption patterns. More and more people use social media as one of the most important (if not the most important) source of information. Aside from that, social media sites offer something that the traditional media could not provide: easy two-way interaction and constant updating. The old media paradigm of one-to-many is blown away by hundreds of millions of users, connected through a bewilderingly complex network, many of them plugged-in round the clock. In this paper, we tried to gauge the importance that the Romanian County Capital Cities plus those of the 6 Bucharest Sectors give to e-government; for this we evaluated the online services offered to citizens as well as to companies and created an index of e-government development in Romanian cities. We also analyzed the Facebook accounts of these cities to assess the way in which social media is used on their official accounts. We compared these two datasets as well, to see if there is any correlation between the stage of e-government implementation and the proficiency of social media use.
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