Research on the Allocation of the Highly Educated Labour Force in China Focusing on the Internet Industry

This paper is a report of an in-depth analysis of the difficulties related to the use of highly educated labour resources in China's Internet industry and methods to improve the situation. Under the macro-background of the impact of COVID-19 and the turbulence of the economic market, the negative impacts on the job market of the rapid growth of China's population and the expansion of college enrolment have become increasingly serious. As a result, the phenomenon of low graduate employment rate and increase in graduate applicants has become the norm. In this paper, a desk research method is adopted to collect and sort out secondary data from authoritative research institutions and academic research results for analysis. The results of this study demonstrate the following. First, Internet enterprises are bound to major cities, causing life pressure for workers and forming ‘urban barriers’ for the whole industry. Second, COVID-19 intensifies the existing macro-risks, resulting in more serious intra-industry conflicts. Third, the rise in the number of graduates has led to a devaluation of higher education qualifications in the recruitment market and exacerbated the trend of qualification competition. Fourth, due to the imbalance between the current job demand and talent in Internet enterprises, it is difficult to guarantee the appropriate treatment of workers. For these reasons, this study suggests that students should improve their personal ability in a more targeted manner. At the same time, enterprises should take a longer-term view, use information technology to break the existing industry barriers and optimise their management efficiency.