如何以及何时使用政治周期来识别广告效果

Sarah Moshary, Bradley T. Shapiro, Jihong Song
{"title":"如何以及何时使用政治周期来识别广告效果","authors":"Sarah Moshary, Bradley T. Shapiro, Jihong Song","doi":"10.2139/ssrn.3404343","DOIUrl":null,"url":null,"abstract":"This paper provides a critical analysis of how and when political advertising serves as a useful source of exogenous variation in product advertising.","PeriodicalId":117783,"journal":{"name":"ERN: Models of Political Processes: Rent-Seeking","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":"{\"title\":\"How and When to Use the Political Cycle to Identify Advertising Effects\",\"authors\":\"Sarah Moshary, Bradley T. Shapiro, Jihong Song\",\"doi\":\"10.2139/ssrn.3404343\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper provides a critical analysis of how and when political advertising serves as a useful source of exogenous variation in product advertising.\",\"PeriodicalId\":117783,\"journal\":{\"name\":\"ERN: Models of Political Processes: Rent-Seeking\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"8\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"ERN: Models of Political Processes: Rent-Seeking\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3404343\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Models of Political Processes: Rent-Seeking","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3404343","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 8

摘要

本文对政治广告如何以及何时成为产品广告中外生变异的有用来源进行了批判性分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
How and When to Use the Political Cycle to Identify Advertising Effects
This paper provides a critical analysis of how and when political advertising serves as a useful source of exogenous variation in product advertising.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
Apartheid Crises, Catharses, and Boiling Frogs: Path Dependence in Collective Action The Common Good and Voter Polarization Voting for Compromises: Alternative Voting Methods in Polarized Societies Influência de Messias? Relação Intramunicipal entre Preferências Políticas e Mortes em uma Pandemia (Messias’ Influence? Intra-Municipal Relationship between Political Preferences and Deaths in a Pandemic)
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1