PERCEPTION OF BRUNEI MALAYS IN THE ACCEPTANCE OF TRADITIONAL FOOD "KELUPIS" IN SABAH

The tribes in Sabah are very famous for their culture such as customs and taboos as well as the practices of their respective beliefs. Indirectly, this practice has affected their lives. Traditional food in Sabah attracts the attention of other communities due to the diversity and uniqueness of food types such as Ambuyat, kuih-muih, Butod, Hinava and so on. However, there are some tribes who still do not know about the traditional food. In Sabah, "Kelupis" is famous as a traditional food for the Malays of Brunei which is their favorite, even Kelupis is also a main dish, especially at festivals, engagement ceremonies, weddings and prayers. The scope of this study is focused on Sabah, especially the west coast areas, namely Kuala Penyu, Membakut, Beaufort, Bongawan, Kimanis, Benoni, Papar, Putatan and several areas involved in the settlement of the Brunei Malays in Sabah. This is because this area is still practicing and making traditional Brunei Malay food. In this study, the researcher will explain the traditional food of Brunei Malay Kelupis from the aspect of food production such as materials and equipment used, Kelupis processing techniques, design and so on. Apart from that, the researcher also discussed the perception of the Malays of Brunei Sabah on the acceptance of Kelupis traditional food. The Malays of Brunei have produced Kelupis not only eaten by the Muslim community, but also liked by people of different religions. The uniqueness of this Kelupis has commercial value as well as being able to attract the interest of other races in Sabah. In this study, researchers use Qualitative methods to obtain research data through interviews and observations by researchers.