Media Richness, Knowledge Sharing, and Computer Programming by Virtual Software Teams

Software programming is a task with high analyzability. However, knowledge sharing is an intricate part of the software programming process. Today, new media platforms have been adopted to enable knowledge sharing between virtual teams. Taking into consideration the high task analyzability and the task characteristics involved in software development, the question is if the media richness of the current media platform is effective in enabling knowledge sharing among these virtual teams? An exploratory research was conducted on a software company in Denmark. The data was gathered was analyzed qualitatively using narrative analysis. This paper concludes, based on the case being investigated, that rich media does not fit the task characteristics of a software programmer. It further concludes that Media richness does affect knowledge sharing in these virtual teams. This is because the current lean media actually enables knowledge sharing as it fits the core characteristics of the software programming process.