The Impact of Human Resource Management Implementation in Business Strategy in Creating Sustainable Competitive Advantage

Today, the market world is becoming more complex, unpredictable, and competitive. Companies, as business actors, require the position of trained and knowledgeable human resources or personnel to adapt to changes in the business climate. The use of human resource management and investment as a form of strategic advantage is essential. This may be attributed to the fact that human resources are the subjects or actors in the organization's organizational operations that utilize and control other resources. By human capital, entrepreneurs may build business plans and execute them to succeed and attract business competition. The ability of company actors to implement and conduct skills-based human resources is the secret to an organization's success in business competitiveness.