What the Software Industry Is Measuring?

We are living in a world where numbers have big influence on us. Just give someone a number and you would likely get no opposition to what you are trying to prove with that number. This is because a numbers is void of any emotions - it's just a number; it cannot lie. Following the same line, we believe that data helps us understand the world around us and when we understand it we will become more fit in coping with its demands. If you know that 40% of world population are looking for an app that has save feature and you could give that to them, you are seizing that portion. Software companies are not like regular business companies; they thrive on direct users' utilization of their software due to the pervasiveness of software. This paper surveys key metrics that are used in the software industry to measure what matters the most so that they ensure to meet their customers' needs.